Ranking Organically vs. Paying for Google Ads: Does It Matter?
In the battle for online visibility, law firms must decide: focus on organically securing a top spot on Google or leverage paid Google Ads to stand out? The smartest strategy, much like successful legal planning, often lies in balance. Both approaches have distinct benefits, but combining them can yield the best results. Let’s explore the strengths and challenges of each to help you create a standout digital presence. Organic Search: Building...
Why you need better content on your law firm website
You need more content on your law firm website to help convert visitors into clients. Your website needs to evolve and...
Success starts with Law Firm Leadership
Law firm leadership and vision by those controlling the firm is a fundamental ingredient to success. The leaders of...
Fearful of sharing knowledge on your website?
Sharing knowledge on your website is a key way of demonstrating your firm's expertise and converting leads into...
Lawyers and the art of selling
Lawyers and the art of selling, it's an oxymoron. Lawyers tend to like being lawyers, not salespeople. After all, if...
Using blog posts to the advantage of your law firm
Blog posts are a great way to showcase your law firm to current and potential clients and referrers. Using blog posts...
Law Firm Marketing – Start Communicating
Why is law firm marketing like keeping fit? Everyone knows that keeping fit is good for you; the problem is that...
Build your law firm’s contact database to get your marketing going
You should build your law firm's contact database as soon as you can because using your database in law firm marketing...
Smart Law Firm Marketing ideas for the New Year
What happened to your law firm marketing ideas last year? Were they quickly abandoned because you got caught up in the...
Law firm marketing is a revenue generator
Law firm marketing is essential if you want your law firm to survive and grow, some lawyers see marketing simply as a...
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Why Every Law Firm Needs Their Own Newsletter
Your firm is as unique as a fingerprint. Comprised of staff and lawyers, the humans that make up your firm give it an...
Getting Your Law Firm Marketing Started
A bird in the hand is worth two in the bush. At no time in advertising or law firm marketing...
Beyond SEO for Law Firm Marketing
Updated for 2024 There are many companies who sell Search Engine Optimisation services and packages to lawyers who...
Will the Yellow Pages help your law firm marketing?
The television commercial from the year 2000 featured an irate boss who yells the catchphrase...
Is your law firm website affected by mobilegeddon?
What is mobilegeddon? In February Google announced a plan to release a new search ranking...
Smart law firm marketing helped one firm open 341% more files in Q1 2015
Yes the percentage is correct! We conducted a Case Study in early January 2015 about a firm in Queensland that started...
Law firm marketing – action tips to get you started.
In January we published a popular post about the top 5 reasons lawyers have for not doing any...
Law Firm Websites – 6 Essential SEO Tips
Who is in charge of Search Engine Optimisation (SEO) at your law firm? Don’t worry….. it’s a trick question. Most law...
Kick Start Your Law Firm Marketing with This Simple Formula
Wikipedia has a simple definition of marketing: “Marketing is communicating the value of a...
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