Lawyers are said to be clever with words. Well, if you can craft something engaging in 140 characters or less, Twitter might be the perfect social media marketing option for your law firm. So how will you benefit from getting your law firm started with Twitter?
Build your firm’s brand
Twitter is an online social media network that allows people to connect with news and conversations of interest. For business, Twitter can help you or your law firm build a following and connect with your audience. Messages, or ‘Tweets’, can be up to 140 characters, so there’s no need to spend time writing long posts or articles. By getting your law firm started with Twitter the idea is to build your firm’s brand and create a connection.
Whether it is joining a community cause or celebrating staff success, you can find plenty to talk about on Twitter. You can join in on ‘trending’ conversations, engage with your followers and share your own news. You can ‘follow’ other people and organisations, and build your own following, too.
Join the conversation
Being an active member of the Twittersphere is important if you want to make Twitter work for you, and that means the conversation goes both ways. While it may take a little time to build your following, you can get started by following a few others and seeing what people are talking about. Just like any conversation, nobody likes the person who turns up and starts constantly blowing their own trumpet. The aim of the game, as with other social media, is engaging rather than ‘selling’. And building genuine engagement helps to build your firm’s brand.
Once you’re off and running, you’ll be able to track your engagement levels, see what people are saying about you (and your competitors on Twitter), and work out which Tweets give you the best results. Used well, Twitter can be a valuable element of your online marketing strategy.
If you would like to know more about getting your law firm started with Twitter, Lift Legal would love to help you join the conversation. Contact us to find out how you can make the most of social media for your firm.
About the author
Peter Heazlewood is a management and marketing consultant, he specialises in helping law firms develop their practices using business planning marketing and performance reporting techniques refined in his own successful law firm. Peter lives in Sydney with his wife and is the father of five adult children.