Google Reviews: An Underrated Asset for Law Firms

Google Reviews: An Underrated Asset for Law Firms

Here is a question worth sitting with: when did you last think strategically about what your Google reviews actually say — not just how many you have? For most firms, the answer is rarely, if ever. Reviews come in, they are appreciated, and they sit there passively. The occasional five-star rating feels good. A negative one causes brief anxiety. But the content of those reviews, the specific language your clients use, the practice areas they...

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