Law Firm Tutorials
Law Firm Tutorials
How to Audit Your Website
Transcription Your law firm's website is your digital court-room, the first impression can win or lose potential clients. But just like any legal case, it needs a rigorous audit to ensure it's airtight and persuasive. This guide will walk you through the steps of...
Google Ads for Law Firms
Transcription Running Google Ads for law firms can be a highly effective strategy for attracting potential clients and driving targeted traffic to your law firm's website. However, it requires careful planning and execution to ensure that your ads reach the right...
Content Marketing for Law Firms
Transcription: Content marketing has become an essential strategy for law firms to establish their online presence, build brand authority, and attract potential clients. In this comprehensive guide, we will delve into the key aspects of content marketing for law...
Marketing in the Age of AI
Transcription: When it comes to marketing, traditional methods alone are no longer enough. In this tutorial, we will explore effective marketing strategies for law firms in the age of AI. Artificial intelligence has revolutionised the way businesses operate, and the...
Thinking of Acquiring a Law Firm?
Transcription: In the ever-evolving landscape of the legal industry, law firms are increasingly considering acquisitions to expand their horizons. However, acquiring a law firm is a strategic move that demands meticulous planning and careful evaluation. In this...
Lead Magnets for Law Firms
Transcription: If your website attracts a high volume of traffic but fails to convert them into qualified leads, you're missing out on the opportunity to maximise its full potential. This is where gated content, also known as lead magnets, prove their worth. A lead...
5 Newsletter Factors to Consider
Transcription: Newsletters are an effective tool for growing your law firm by keeping you top of mind with potential clients and referral sources. By sharing valuable information and demonstrating your expertise in the legal field, you can attract new business and...
Managing Google Reviews
Transcription: Welcome to "The Ultimate Guide to Navigating Google Reviews - How to Manage and Remove Your Reviews." In this tutorial, we will take a look at strategies and best practices for effectively handling Google reviews for law firms. Let's dive in! Why are...
FY24 Marketing Tips
FY24 Marketing Tips - Transcription: As FY24 begins, law firms must adjust their marketing strategies to the changing legal landscape. Firms must explore innovative approaches to engage with clients, increase visibility, and drive growth to succeed in the competitive...
WordPress vs Wix
Transcription When it comes to building a website for your law firm, it's essential to choose a platform that not only looks professional but also offers features that are essential for your business. In this video, we'll compare two of the most popular platforms for...
Keeping Your Passwords Safe
Transcription As a lawyer or law firm, safeguarding sensitive information and client data is of utmost importance. To ensure confidentiality and protect sensitive information, it is essential to follow best practices for password protection. Here are some tips...
Digital Marketing for Law Firms
Transcription What is digital marketing? Digital marketing, also known as online marketing, refers to all marketing efforts that occur on the internet. Examples of digital marketing channels include: • Search Engine Optimisation (SEO)• Content Marketing• Social Media...
Posting on Facebook
Transcription Depending on your areas of law and who your target audience is, Facebook can be a social media marketing tool that boosts your brand awareness, increases client engagement, and potentially generate leads for your firm. If you have your demographic...
What are Directory Listings?
Transcription What are directory listings? Directory listings are local business listings, or websites, that lists your law firm’s name, address and phone number, along with any other relevant information that can be beneficial for your clients. Directory listings...
Rank on Google Immediately
Video Transcription How do you rank on Google? It all starts with Search Engine Optimisation or SEO. There are three simple steps you can take to see an improvement in ranking quickly. These tools are provided by Google themselves and are all free to use. Google is...
Top Tips for Using Calendly
Transcription What is Calendly? If you’re a busy lawyer and can’t afford to have cancellations or rescheduled appointments in your diary, you need an online booking system such as Calendly to do all the upfront work for you. Calendly is your hub for scheduling...
Avoid Free Email Accounts
Video Transcription Avoid Free Accounts What is the email address for your law firm? If it ends with gmail.com, bigpond.com, or yahoo.com, you need to change it immediately. If you want to appear as a reputable and trusted advisor, you must get all the finer details...
How to Convert Website Traffic
Video Transcription High traffic ≠ high revenue High website traffic doesn’t always translate into revenue. You may be running multiple digital marketing campaigns or spending thousands of dollars on SEO, and still not converting your website traffic into leads. Once...
Branding for Law Firms
Video Transcription A critical part of any law firm's marketing plan is branding. A brand encompasses more than just your logo, it comprises of tangible and intangible values which is vital to the overall success of the business. How a brand is perceived can drive new...
Regular Website Maintenance
Video Transcription When we talk about website maintenance, we often find law firms refer to this as content updates. While keeping content updated and producing fresh articles is important, what is equally as important is to regularly maintain your website...
Organic vs Paid Search
Video Transcription With 96% of people seeking legal advice using a search engine, now is the time to have an online presence. Whether that is using organic or paid search, it ultimately comes down to your marketing goals and how well your website currently...
Selecting Social Media Platforms
Video Transcription The digital landscape With more and more people turning to social media to research products and services, you’re likely missing out on a lot of work if you’re not showing up on any platform. And it’s not just your potential clients using...
Law Firm Marketing Plan
Video Transcription Whether you are a sole practitioner, a partnership, or a small or medium-sized practice law firm marketing is essential if you want to be profitable. Regardless of your firm’s size and status, and no matter which point you are at in your marketing...
Multidisciplinary Marketing
Video Transcription As the name suggests, multidisciplinary marketing specialises in multiple marketing strategies. This means marketing using various channels, rather than a single method. Most law firms fall into the trap of focusing just on one marketing activity...
E-signature Etiquette
Video Transcription Are you Ignoring Email signatures? Email signatures, also known as e-signatures, are often underutilised or ignored altogether. From our experience working with law firms, we find many either don’t bother utilising an e-signature or use it...