Transcription:
Welcome to “The Ultimate Guide to Navigating Google Reviews – How to Manage and Remove Your Reviews.” In this tutorial, we will take a look at strategies and best practices for effectively handling Google reviews for law firms. Let’s dive in!
Why are Google Reviews important?
- They build trust and credibility. Positive reviews from actual clients reassure potential new clients.
- They improve your search ranking. Google factors reviews and ratings into local search rankings, so having a lot of reviews can help you rank higher in Google Maps and search results.
- They generate new leads. Some potential clients will search for specific areas of law and cities, and find you through your reviews.
Responding to Reviews
You should respond to as many Google Reviews as possible, both positive and negative. Here are some best practices:
- Respond promptly, within 1-2 business days if possible.
- Thank the reviewer for the feedback. Express your appreciation for their kind words and feedback whenever you get a positive review.
- For negative reviews, remain professional and courteous. Don’t get confrontational or argue. Ask if they would like to discuss their concerns to resolve the issue.
Removing Google Reviews
Sometimes, you may come across a Google Review that violates Google’s review policies or is fake. Here’s how you can remove such reviews:
- Flag the review. If you believe a review violates Google’s policies, you can flag it by clicking on the three dots next to the review and selecting “Flag as inappropriate.
- Contact Google. If flagging the review doesn’t work, you can contact Google and request its removal. Google will assess the review and remove it if it violates their policies.
- Respond to the review. If you can’t get a review removed, consider responding to it. This shows that you are actively addressing the issue and can help mitigate any negative impact it may have on your law firm’s reputation.
Encouraging More Reviews
- The simplest way to get more reviews is to ask your clients for them. After providing a service, send your clients an email or message asking them to leave a review.
- Make it easy for clients to leave a review by providing them with a direct link to your Google Business Profile. Include the link in your email signature or on your website.
- If a client agrees to leave a review, follow up with them to ensure they do so. A friendly reminder can be enough to prompt them to leave a review.
- When clients leave a review, thank them for taking the time to do so. Doing this shows that you value their feedback and can encourage them to leave more reviews in the future.
Managing Google Reviews:
Managing your Google Reviews can help you maintain a positive online reputation. Here are some tips on how to manage your reviews effectively:
- Monitor your reviews regularly. Set up Google Alerts to monitor your law firm’s online reputation. This will help you stay on top of new reviews and respond promptly.
- Use reviews to improve your services. Client feedback is a great tool to improve your services and address any concerns. This will help you provide better services and lead to more positive reviews.
Ultimately, developing a regular habit of monitoring your online reviews, responding promptly, and encouraging new reviews from your clients will help strengthen your law firm’s reputation and authority. Interacting with reviews builds trust and relationships with current clients, while also showcasing your customer service to future potential clients researching your firm. If you make it an ongoing priority, it will benefit your business for years to come.
This video was brought to you by Lift Legal Marketing. If you want more information on this topic, call us at 1300 881 811.