The digital landscape
With more and more people turning to social media to research products and services, you’re likely missing out on a lot of work if you’re not showing up on any platform. And it’s not just your potential clients using social media, it’s your competitors.
- Australia has 20.5 million social media users.
- The average time spent daily on social media is 1 hour and 46 minutes.
And more specifically to law firms:
- 70% of law firms said that social media is part of their overall marketing strategy
- 35% of lawyers who use social media professionally gain new clients as a result
Which platforms are right for you?
The simple answer is that it depends on your audience. Which social networks are your audience using and how can you engage with them?
Knowing which social media channels your clients are involved with is the key to maximising the impact of incorporating social media into your law firm marketing strategy.
Understand your audience and choose your social media platform accordingly. There’s always the temptation to try and be on every social channel available, but as more niche platforms appear, you may spread yourself too thin.
Top social media platforms for law firms
There are many platforms for law firms to choose from – Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube, TikTok and now Clubhouse, and choosing the right one or combination for your law firm marketing will take some research.
Depending on your audience, the following are the top 4 platforms recommended for law firms.
- LinkedIn is the largest business to business social network and is widely used for professional networking and making new business connections.
- Customised company pages enable law firms to showcase services.
- LinkedIn is an excellent platform for law firms to engage in to attract executives or corporates.
- Twitter is a social networking news and micro blogging service.
- The reach is massive because of the network or viral effect caused by sharing and retweeting of information amongst a linked network of followers.
- The large community and potential audience provide opportunities via the Twitter ad platform for law firms.
- Facebook is a full-blown social networking site.
- It has the largest number of users globally
- Benefits include a massive user base and potential audience for law firms, with effective tools for engagement with consumers and sharing within communities.
- YouTube is an online video hosting service and community that lets people share and discover videos.
- Sophisticated search facilities make video discovery relatively easy with a massive viewer community.
While many firms believe social media marketing is insignificant, not having a presence on a social platform and regularly sharing valuable content, particularly in a post-pandemic world, is damaging for your business.
If you have not considered using social media as part of your law firm marketing strategy, you should. For more information on how to market your law firm on social media, download our free eBook, ‘Ultimate Guide to Social Media Marketing for Law Firms’ on our eBooks page.
This video was bought to you by Lift Legal Marketing.