Future-Proof Your Firm with AI Marketing
The rules of client acquisition are being fundamentally rewritten. With Google and other platforms embedding Artificial Intelligence directly into search results, the traditional marketing playbook for law firms is obsolete. The challenge facing every Australian practice today is immediate: Your website and content must be structured to be cited by AI or risk becoming irrelevant to the next generation of potential clients. The question is no...
Thinking about retiring from your law firm?
Congratulations on your working years in your law firm. Following all your hard work, you’ll want to reap the best...
Cyber security for law firms
The Optus data breach is a timely reminder that cyber-attacks can impact even the largest of organisations. With cyber...
How to increase your law firm’s prices during inflation
During inflationary times, law firms are faced with increasing prices to uphold service value. Following inflation,...
Why does my law firm need a website and SEO?
Do you already have a website for your law firm? Did you launch your law firm’s website five years ago, and haven’t...
Does my law firm’s website need a blog?
A law firm blog or news section is the best way to regularly add fresh content to your law firm website. By setting up...
How do you market a law firm?
Telling the story of your law firm is an essential piece of your business’ marketing puzzle. While word of mouth is...
Should lawyers use social media?
The headline question is largely redundant in 2022; lawyers should use social media. There is power in having a social...
No.1 strategy to convert more website visitors
So you’ve got the website, the blogs, the contact form and a social media page; the essential foundation of your...
FY23 Law Firm Marketing Plan
The end of financial year is the time to start planning the next year of your law firm’s marketing. Your law firm...
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How do law firms increase brand awareness?
Updated for 2024 Your website could be your first introduction to potential clients, so you want to make a good first...
Do Google rankings matter for your law firm – how well do you rank?
Ranking your law firm on Google is essential when seeking new clients for your firm online, and it doesn’t come easily...
What makes a good law firm website?
Your website could be your first introduction to potential clients, so you want to make a good first impression. We...
Federal budget announcement: claim 120% tax bonus on all new websites
If you’ve been putting off getting or upgrading your law firm website, it’s time to act. Any money you spend on...
What are some effective law firm marketing strategies?
Updated for 2023
Blogging for law firms – why and how often it should be done
Updated for 2023
How To Increase Your Enquiry-To-Client Conversion Rate
Business is tough. As competition surges amid almost every Australian industry, SME owners forcibly search for ways to...
2022 SEO Best Practices for Law Firm Websites
2022 Beginners Guide to Law Firm Marketing
There was a time when the term ‘law firm marketing’ was rarely heard. Growing one’s law firm was often based on word...
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