Your FY22 Law Firm Marketing Plan

Welcome to the new financial year. The time of year that we focus on profit and loss statements, balance sheets, cashflow forecasts and budgets. Wait, what? You don’t have an FY22 Marketing Plan? With all those numbers at your fingertips, the start of a new financial year is a great time to identify your law firm’s growth strategy and put in place a law firm marketing plan that’s right for your practice.

These days, the legal industry operates in a highly competitive market and law firms simply cannot afford to sit back and wait for clients to walk through the door. Most people search for products and services online, and technology has changed the way we do business and the way we find clients.

Ad hoc, random marketing is a waste of time and money, and relying solely on word of mouth advertising is not a marketing strategy. Great law firms need a great law firm marketing plan that is smart, savvy and in line with current trends and technology.

Marketing requires a coordinated, strategic approach – a written plan that sets out your growth strategy, identifies your target audience, and sets measurable goals with the activities, processes, and budget you will need to achieve them.

How much time you want to spend on your law firm marketing depends on you, your level of expertise and your resources. If you don’t have an inhouse marketing team, you can leverage the expertise of professionals. You can outsource some or all of your marketing activities, leaving your team to do what they do best – serve the clients generated by your latest marketing efforts.

No matter where you are in your marketing journey, and whether you are just starting a law firm, or an established practice, it is important to invest in activities that will work for your law firm.

Our FY22 Law Firm Marketing Plan has everything you need to get started on a marketing strategy that’s right for your business. It’s packed with information, checklists and tips to take your law firm marketing to the next level – from identifying your target market, auditing your website, demystifying SEO and planning a content calendar, all geared towards increasing your leads, your clients and your profits for FY22 and beyond.

We are a law firm marketing agency. We formulate gold-standard marketing strategies for busy lawyers to help them grow their practice through digital marketing, e-newsletters, and quality content. We build, host, and manage law firm websites for optimum performance and conversion with the visitor and user in mind. Lift Legal Marketing was founded by two former lawyers who have the industry knowledge, backed by technical expertise and a team of experienced marketers who know how to develop income producing marketing strategies that will increase your revenue. If you need assistance to get started with your law firm marketing plan, call Peter on 1300 881 811 or email me [email protected].

About the author
Peter Heazlewood

Peter Heazlewood

Peter Heazlewood is a management and marketing consultant, he specialises in helping law firms develop their practices using business planning marketing and performance reporting techniques refined in his own successful law firm. Peter lives in Sydney with his wife and is the father of five adult children.
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