If you’re running a law firm, having a good website is super important. One of the best ways to make your website popular is to have a blog with useful information about the law. But just putting stuff online isn’t enough. You want Google to show your blog posts first when people search for legal help. That way, more people will find you!
This guide will tell you how to write blog posts that Google likes to show at the very top of its search results. We’ll talk about easy ways to make your blog stand out and bring in new clients. Or, if you’re busy, we can write these special blog posts for you at Lift Legal Marketing, so you can focus on being a lawyer.
What are Those Little Boxes at the Top of Google?
When you ask Google a question, sometimes it shows a little box with the answer right at the top. That’s called a “snippet.” These boxes are super important because lots of people click on them. If your law firm’s information is in one of those boxes, more people will visit your website.
There are different kinds of boxes. Some are just a short answer. Some are lists. And some are like tables with information.
How to Write Blog Posts Google Will Show First
To get your blog posts into those special boxes, here are some simple things to remember:
- Answer Questions People Ask
Think about what questions people have about the law. If you’re a personal injury firm, people might ask, “What should I do after a car crash?” or “How long do I have to make a claim?”
- Use Google: You can use Google to find out what questions people are asking.
- Make Questions into Headings: When you write your blog post, use the question itself as a heading (like the title of a section).
- Give Short, Simple Answers
Don’t make your answers too long or complicated. Get right to the point!
- Start with the Important Stuff: Put the most important information first.
- Use Easy Words: Don’t use fancy legal words unless you have to. If you do, explain what they mean.
- One Question at a Time: Answer one question in each part of your blog post.
- Make it Look Nice
How your blog post looks is important too.
- Use Headings: Use big headings for big topics and smaller headings for smaller topics. This helps Google understand what your post is about.
- Use Lists: If you have steps to follow or a list of things, use numbers or bullet points.
- Use Tables: If you’re comparing things, use a table.
- Short Paragraphs: Keep your paragraphs short. Two or three sentences is good.
- Show You Know Your Stuff
Google wants to show information from people who know what they’re talking about.
- Write Like You Know Your Job: Show that you’re a good lawyer.
- Get Your Facts Right: Make sure everything you write is true and up-to-date.
- Show Who You Are: Make sure people know you’re a real law firm.
- Make Your Whole Page Good
Even though Google might just show a small part of your blog post, the whole page needs to be good.
- Good Title: Make sure your page has a good title that tells people what it’s about.
- Good Start and End: Write a good beginning and ending to your post.
- Link to Other Pages: If you have other blog posts or pages on your website that are related, link to them.
Make it Work on Phones: Make sure your website looks good on phones and loads quickly.
Blog Post Ideas for Lawyers
Here are some ideas for blog posts:
- Personal Injury:
- “What kinds of money can you get if you’re injured?” (List)
- “How long do you have to make a claim after a car crash in [Your State]?” (Short answer)
- “What should you do right after a slip and fall?” (Numbered list)
- Family Law:
- “Why can people get divorced in [Your State]?” (List)
- “How do judges decide who gets the kids in [Your State]?” (Short answer)
- “What’s the difference between being separated and divorced?” (Table)
- Business Law:
- “What are the different ways to start a business?” (List)
- “What should be in a contract?” (List)
- “When should a business hire a lawyer?” (Short answer)
- Criminal Defence:
- “What are your rights if you’re arrested in [Your State]?” (List)
- “What happens if you get a DUI in [Your State]?” (Short answer/list)
- “What does a criminal defence lawyer do?” (Short answer)
Quick Checklist
Here’s a quick list to remember:
- Think of Questions: What questions do people ask about the law?
- Pick One Question: Choose one question to answer.
- Use the Question: Use the question in your heading.
- Answer Simply: Give a clear, simple answer.
- Use Easy Words: Don’t use big legal words.
- Use Lists: Use lists if you have steps or items.
- Short and Sweet: Keep your paragraphs short.
- One Thing at a Time: Focus on one question.
- Read it Over: Make sure your answer makes sense.
Want us to help?
Writing these kinds of blog posts can be tricky. Lift Legal Marketing can make it easy for you. We can write blog posts that help more people find your law firm online. Contact us today!
