The 60% Problem: A Self-Diagnostic Law Firm Principals Can Run This Week
There is a single statistic that, more than any other, captures the shift now under way in how Australian clients find legal help. 60% of Google searches end without a single click. The user enters a query, receives an answer at the top of the page, and goes no further. No firm’s website is visited. No comparison is made between three competitors. The search engine gives the client what they came for, and the firms that used to receive that...
Email Marketing Strategies That Don’t Annoy Subscribers
Email marketing remains one of the most powerful tools for law firms to nurture client relationships and generate new...
Is Your Connection to X Adversely Affecting Your Law Firm’s Reputation?
Your Law Firm's Brand Amidst Online Wildfires We, as managers of law firm websites, occupy a unique position. We see...
How to Scale Your Firm with Content Marketing
Let’s be honest: most law firms struggle to stand out. Potential clients are overwhelmed with options, and generic ads...
Hey Siri, Find Me a Lawyer: Voice Search SEO for Law Firms
The way people search for information online is changing rapidly, with voice search becoming increasingly popular. For...
Elevate Your Local Search Presence: Attract More Clients with Optimised Listings
Potential clients are now searching for legal services online. Ensuring your law firm's visibility in local...
Lights, Camera, Action! Video Marketing for Lawyers
Video marketing has shifted from being a trendy add-on to an essential tool, especially for law firms aiming to stand...
The Ultimate Guide to Law Firm Website Success in 2025
The legal landscape is constantly changing, and so too must your law firm's digital presence. In 2025, a...
How to Attract More Clients with Optimised Listings
Potential clients are now searching for legal services online. Ensuring your law firm's visibility in local search...
Ranking Organically vs. Paying for Google Ads: Does It Matter?
In the battle for online visibility, law firms must decide: focus on organically securing a top spot on Google or...
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How to Scale Your Firm with Content Marketing
Let’s be honest: most law firms struggle to stand out. Potential clients are overwhelmed with options, and generic ads...
Hey Siri, Find Me a Lawyer: Voice Search SEO for Law Firms
The way people search for information online is changing rapidly, with voice search becoming increasingly popular. For...
Lights, Camera, Action! Video Marketing for Lawyers
Video marketing has shifted from being a trendy add-on to an essential tool, especially for law firms aiming to stand...
How to Attract More Clients with Optimised Listings
Potential clients are now searching for legal services online. Ensuring your law firm's visibility in local search...
Ranking Organically vs. Paying for Google Ads: Does It Matter?
In the battle for online visibility, law firms must decide: focus on organically securing a top spot on Google or...
Search Engine Optimisation for Law Firms: Competitor Analysis
Law firms that overlook SEO risk fading into obscurity. Potential clients increasingly turn to search engines to find...
5 Critical SEO Mistakes Law Firms Must Avoid
Search Engine Optimisation (SEO) is a crucial component of any law firm’s marketing strategy. Neglecting SEO can lead to
Benefits of Newsletters for Client Retention & Growth
In the competitive legal landscape, law firms are constantly seeking effective strategies to not only attract new...
How to Grow and Market a Law Firm in FY25
How to Effectively Market Your Law Firm Online In the swiftly evolving landscape of the legal profession, the...
3 steps to rapid Google ranking
Did you know that Google wants your business to be found and provides free tools to help make this happen? Google's...
SEO for lawyers – Google 101
if you are in the process of building a new website, relaunching an upgraded one or trying to increase visitor traffic to your old one now is the perfect time to understand SEO for lawyers, how you can use Google to boost your law firm website and to make sure it gets the traffic you need to develop new business.
How to rank #1 on Google to attract 31.7% more clients
Unless you are retiring from practising law, you probably want to attract more work, or at least better work. 96% of...
Why the right law firm website brings in more work
The trend line is increasing and now around 97% of consumers are going online to find local goods and services...
Use Google to boost your law firm website
If you are in the process of building a new website, relaunching an upgraded one or trying to increase visitor traffic...
Law Firm Website SEO – 6 Essential Tips
Proper law firm website SEO is the most effective long term strategy for generating traffic for your...
SEO improvements – be smart about your labelling
Improving your search engine optimisation (SEO) by being smart about your labelling means creating website page and...
Beyond SEO for Law Firm Marketing
Updated for 2024 There are many companies who sell Search Engine Optimisation services and packages to lawyers who...
Is your law firm website affected by mobilegeddon?
What is mobilegeddon? In February Google announced a plan to release a new search ranking...
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