Email Marketing Strategies That Don’t Annoy Subscribers
Email marketing remains one of the most powerful tools for law firms to nurture client relationships and generate new business. However, many legal practices struggle with poor engagement rates, high unsubscribe numbers, and emails that end up marked as spam. The issue typically lies not with email marketing itself, but with how law firms approach their email strategy. The most successful firms understand that effective email communication...
Law firm marketing is a revenue generator
Law firm marketing is essential if you want your law firm to survive and grow, some lawyers see marketing simply as a...
Law Firm Marketing requires decision making!
Does your law firm needs to attract more work? Are the partner's discussing a law firm marketing strategy that will...
Using video content in your firm’s online marketing
Engaging and valuable content is key to the success of your firm's online marketing. Once you've established quality...
A law firm social media plan – why you need one
What is a law firm social media plan? Do you need one? If your law firm doesn't have a social media plan, you do need...
Law firm marketing – benefits of targeted newsletters
Targeted newsletters are a great way to build on your firm's general newsletter and increase the impact of your law...
Guidelines for exceptional web design, usability and user experience
A well-designed website will enhance your firm's online presence and keep your audience coming back for more. You want...
Simple steps to fix up your database
Your law firm's marketing database is a valuable asset and needs to be well maintained to run at its best. Just like a...
LinkedIn: what does your profile say?
Your LinkedIn profile is a core part of your online personal brand, whether you are looking to build your professional...
Getting your law firm started with X (formerly Twitter) – does your law firm post yet?
Lawyers are said to be clever with words. Well, if you can craft something engaging in 140 characters or less, X...
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Kick Start Your Law Firm Marketing with This Simple Formula
Wikipedia has a simple definition of marketing: “Marketing is communicating the value of a...
How to Get More Work for Your Law Firm
Did you make a New Years’ resolution to get more work for your law firm this year? The year is flying, how are your...
How to Turbocharge your Law Firm Marketing
It doesn’t matter if you had a shocker in 2014, that year is over. The more important question is what you...
How one law firm increased file openings by a whopping 61%!
Doesn’t that give a whole new meaning to ‘Happy New Year’. This week one of our clients sent...
The Law Firm Marketing Paradox
“The road to hell is paved with good intentions”. As with all proverbs their origin is shrouded by the...
Million dollar practice builder Paula Gilmour’s top 5 newsletter discoveries
Legal services are a grudge purchase, which means it’s even more important to be ‘front of mind’ when the need arises...
Why Client Surveys are a Popular Tool for Law Firms
Everyone running a small or medium sized law firm wanting it to be successful is well aware...
Tips to Improve the About Us Page on Law Firm Websites
The About Us page is one of the most visited pages on a law firm website. Generally, not...
Law Firm Marketing Should Include Social Media
It’s undeniable that clients have turned to the web for legal related information, updates and even referrals. Social...
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