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Communicating beyond a crisis – how much is too much?

Communicating beyond a crisis – how much is too much?

Like most professions, law firms have departed significantly from traditional ways of doing business over the past months. Even as we make our way back to the new normal, forced social distancing has had a major impact on the way we operate and will continue to...
Your online marketing checklist post COVID-19

Your online marketing checklist post COVID-19

While plans roll out easing some of the restrictions imposed by COVID-19, it will be a while before Australian law firms can fully engage in traditional marketing activities like face-to-face networking, social events, and seminars. Uncertainty is inevitable, but no...
Supercharge your law firm blog posts with a newsletter

Supercharge your law firm blog posts with a newsletter

We recently conducted a study examining hundreds of small to medium sized Australian law firms. The two most interesting observations we discovered were: Astonishingly, 21% of firms either had no website or a poor website, which was the subject of an article we...
Leverage off your law firm advertising strategy with newsletters

Leverage off your law firm advertising strategy with newsletters

If your firm pays for advertising, then you should leverage off your your law firm advertising strategy with newsletters. Advertising is not the best marketing strategy, in fact, it is usually a poor strategy unless your website is in tip top shape and you have a...
Broadcast a Christmas message to all your clients

Broadcast a Christmas message to all your clients

Make sending your firm’s Christmas message simple this year by sending it electronically. Christmas is a busy time for everyone, so it helps to save time and money where you can. Sending an electronic Christmas message is the easy and cost effective alternative...
The value of an effective e-newsletter for law firms

The value of an effective e-newsletter for law firms

An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers. An e-newsletter should be one of the central elements of your law firm’s marketing strategy, second only to your law firm website. It is a...

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