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Word of mouth – a ‘Claytons’ law firm marketing strategy

Word of mouth – a ‘Claytons’ law firm marketing strategy

Lawyers who say their law firm marketing strategy is reliant on word of mouth to get new work are not marketing at all. What’s more, career prospects at these firms could be limited. The issue is not that word of mouth referrals are not a good way to get work...
Get your law firm’s marketing database into shape

Get your law firm’s marketing database into shape

The health of your law firm’s marketing database is important. Keeping healthy is the key to success in marketing, just as it is in sport. You wouldn’t expect to run a marathon or compete in the Olympics without the necessary preparation. It’s the...
Broadcast messages and promote events

Broadcast messages and promote events

Broadcast messages and promote events in your law firm newsletter! It’s a cost-effective and efficient way to tell everyone something – all at once. You can send messages about your firm’s achievements, seasonal greetings or highlight firm events....
Database maintenance for more effective marketing

Database maintenance for more effective marketing

Database maintenance and growing your marketing database are an essential part of your law firm marketing success. Keeping your marketing database up to date and in top condition will allow your law firm to maximize reach with e-newsletters and grow your audience....
Using blog posts to the advantage of your law firm

Using blog posts to the advantage of your law firm

Blog posts are a great way to showcase your law firm to current and potential clients and referrers. Using blog posts to your advantage means giving clients what they want – valuable and informative content. It also means that you have the opportunity to tailor...

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