A decade ago, two former lawyers with a vision for transforming the legal marketing landscape embarked on a journey that would redefine the way law firms approach their online presence and growth strategies. Today, Lift Legal Marketing stands as a testament to that vision, celebrating its 10th anniversary as a leading provider of marketing solutions tailored exclusively for law firms in Australia, the US and the UK.
Helping Firms by Leveraging Legal Prowess
Peter Heazlewood and Brian Hicks, the founding directors of Lift Legal Marketing, brought with them a unique understanding of the challenges and opportunities faced by law firms in the digital age. Having run their own law firms and worked in the industry for more than 20 years, they possessed a deep-seated knowledge of the legal industry and the intricacies of marketing to a discerning clientele.
From the outset, Lift Legal Marketing was driven by a commitment to make marketing accessible and effective for all law firms, providing law firms with gold-standard marketing strategies tailored to their specific needs and objectives. The company’s philosophy centred on decluttering the marketing jargon, using the most advanced technology and providing clear, actionable guidance to help law firms achieve their desired outcomes.
A Team of Experts Propelled by Growth
For most of the past decade, Lift Legal Marketing experienced steady growth, providing technological solutions to law firms communicating with their clients, referrers and suppliers and then expanding its services, and team, to include website developers, content writers, marketing managers and SEO and digital performance specialists, each bringing their expertise to the table to help our clients grow. This team of legal marketing experts has played a pivotal role in guiding law firms through the ever-evolving digital landscape, ensuring their online presence remains relevant and effective.
The company’s growth is a testament to its expertise and a reflection on its unwavering commitment to client satisfaction and success. Lift Legal Marketing’s team has consistently delivered exceptional results, helping law firms generate high-quality leads, enhance their online visibility, and ultimately achieve their business goals.
A Joint Venture that Elevates Law Firm Websites
In 2021, Lift Legal Marketing embarked on a strategic joint venture with LEAP, the world leading legal practice management software provider. This partnership marked a significant milestone in the company’s journey, allowing LEAP customers to leverage Lift Legal Marketing’s expertise in managing websites and helping to grow law firms.
The joint venture brought together Lift Legal Marketing’s specialised knowledge of law firm marketing with LEAP’s global footprint, allowing Lift Legal Marketing to provide website management and marketing to clients in the US, UK, Canada and Australia, migrating close to 1,000 law firm websites to the most advanced website hosting platform for WordPress websites. This synergy resulted in an expanded portfolio of services, catering to the ever-growing demand for sophisticated and effective online marketing strategies.
A Milestone Partnership
In 2023, Lift Legal Marketing partnered with WealthCounsel, a leading US provider of drafting software and legal tools for estate planning and elder law attorneys in the US. This partnership further strengthened Lift Legal Marketing’s position as a trusted resource for law firms seeking to enhance their online presence and reach new clients.
Through this partnership, WealthCounsel’s clients can now leverage Lift Legal Marketing’s expertise in website management, advanced website hosting platform, SEO and other digital marketing strategies to attract more potential clients and grow their businesses. This strategic partnership promises to deliver substantial advantages to both companies and their respective clientele.
A Decade of Impact and a Vision for the Future
As Lift Legal Marketing celebrates its 10th anniversary, it reflects on a decade of transformative impact on the legal industry. The company has empowered countless law firms by bridging the gap between advanced marketing technology and the law firm, allowing them to elevate their online presence, expand their reach, and achieve remarkable growth.
Looking ahead, Lift Legal Marketing remains steadfast in its commitment to providing law firms with the marketing tools and strategies they need to thrive in the digital age. With a team of dedicated experts and a deep understanding of the legal landscape, the company is poised to continue its legacy of lifting law firms to new heights.
About the author
Peter Heazlewood is a management and marketing consultant, he specialises in helping law firms develop their practices using business planning marketing and performance reporting techniques refined in his own successful law firm. Peter lives in Sydney with his wife and is the father of five adult children.