Beyond “Lawyer Near Me”: Winning Hyper-Local Clients in the Age of AI

Beyond “Lawyer Near Me”: Winning Hyper-Local Clients in the Age of AI

For the last decade, Local SEO for lawyers was a game of proximity. If a potential client stood three streets away from your office and searched for a lawyer, Google Maps showed you first. That simple mechanic is changing. AI-driven search engines and the new Google AI Overviews are moving beyond simple geography. They are shifting from finding the "closest" lawyer to finding the "best local match". This is a subtle but critical distinction. AI...

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