Is Your Law Firm Invisible to AI? The 2026 Survival Guide
The way clients find legal representation has fundamentally broken away from the patterns of the last decade. For years, the goal was simple: rank on the first page of Google. If you had the right keywords, decent site speed, and enough backlinks, the phone rang. That era is closing. By 2026, we are not just dealing with search engines that index websites; we are dealing with AI-driven engines that answer questions directly. Platforms...
Is your law firm website working for you?
Is your law firm website working for you? If it is the practice of law is made so much easier. New work streams in,...
Use Google to boost your law firm website
If you are in the process of building a new website, relaunching an upgraded one or trying to increase visitor traffic...
Law firm marketing plan – development and budget setting
Got a law firm marketing plan? Your law firm should not only have a marketing plan it also needs to establish a...
A Beginners Guide to Lead Generation for Law Firms
Updated for 2024 A Beginners Guide to Lead Generation Success Obtaining new clients for your law firm is the life...
Is Your Law Firm’s Website a Laughing Stock?
Back in the day, a law firm’s image and reputation relied heavily on the ‘pavement appeal’ of their...
Staff Photos Speak a Thousand Words about Your Law Firm
Consumer behaviour research has found that trust plays a significant role in the buying decision process....
The value of an effective e-newsletter for law firms
An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers....
Securing Your Law Firm Website with an SSL Certificate
If you are in charge of your law firm's online reputation or website security it's critical to...
Launch of Active Legal Media – websites for law firms
We are excited to announce the launch of Active Legal Media - a new entity solely focused on websites for law firms. Â ...
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Going deeper with web design and user experience
Web design that provides a positive user experience means visitors are more likely to return to, and refer others to,...
Smart marketing ideas for law firms
Updated for 2024 What happened to your law firm marketing ideas last year? Were they quickly abandoned because you got...
Get your law firm’s marketing database into shape
The health of your law firm's marketing database is important. Keeping healthy is the key to success in...
How to market yourself and your law firm
Marketing yourself is an important business skill too often overlooked by lawyers. However, developing your personal...
SEO improvements – be smart about your labelling
Improving your search engine optimisation (SEO) by being smart about your labelling means creating website page and...
Why your law firm has real opportunities – now!
Unfortunately, many law firms are run by people who do not know, or don't want to know what they are doing when it...
Keeping your website content current
Website content that is fresh and up to date is an important element of your firm's online presence. Every law firm...
Broadcast messages and promote events
Updated for 2024 Broadcast messages and promote events in your law firm newsletter! It's a cost-effective and...
How to create your law firm e-newsletter
Every law firm needs an e-newsletter. Whether you are a sole practitioner or a small or growing firm an...
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