Social Media for Law Firms: Platforms, Best Practices & Risks
An undeniable shift has occurred in how individuals seek information and connect with professionals. For law firms, ignoring this evolution means missing out on significant opportunities for visibility and client engagement. Understanding the nuances of social media for law firms is no longer optional; it's a crucial component of a modern legal marketing strategy. This primer will guide you through the essential platforms, effective best...
Law firm marketing plan – development and budget setting
Got a law firm marketing plan? Your law firm should not only have a marketing plan it also needs to establish a...
A Beginners Guide to Lead Generation for Law Firms
Updated for 2024 A Beginners Guide to Lead Generation Success Obtaining new clients for your law firm is the life...
Is Your Law Firm’s Website a Laughing Stock?
Back in the day, a law firm’s image and reputation relied heavily on the ‘pavement appeal’ of their...
Staff Photos Speak a Thousand Words about Your Law Firm
Consumer behaviour research has found that trust plays a significant role in the buying decision process....
The value of an effective e-newsletter for law firms
An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers....
Securing Your Law Firm Website with an SSL Certificate
If you are in charge of your law firm's online reputation or website security it's critical to...
Launch of Active Legal Media – websites for law firms
We are excited to announce the launch of Active Legal Media - a new entity solely focused on websites for law firms. Â ...
Securing Your Law Firm Website
Whilst living in an online-dominated world has its benefits, it also brings with it a new wave of malicious activity,...
Law Firm Marketing 101 – Get Your Website Right
Research conducted by BIA/Kelsey indicates that 97% of consumers research local products and services online before...
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Get your law firm’s marketing database into shape
The health of your law firm's marketing database is important. Keeping healthy is the key to success in...
How to market yourself and your law firm
Marketing yourself is an important business skill too often overlooked by lawyers. However, developing your personal...
SEO improvements – be smart about your labelling
Improving your search engine optimisation (SEO) by being smart about your labelling means creating website page and...
Why your law firm has real opportunities – now!
Unfortunately, many law firms are run by people who do not know, or don't want to know what they are doing when it...
Keeping your website content current
Website content that is fresh and up to date is an important element of your firm's online presence. Every law firm...
Broadcast messages and promote events
Updated for 2024 Broadcast messages and promote events in your law firm newsletter! It's a cost-effective and...
How to create your law firm e-newsletter
Every law firm needs an e-newsletter. Whether you are a sole practitioner or a small or growing firm an...
Database maintenance for more effective marketing
Database maintenance and growing your marketing database are an essential part of your law firm marketing success....
The benefits of good branding for your law firm
While the advent of digital marketing has seen an explosion of competition in legal services, many lawyers...
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