Why Google and AI Demand “Human-in-the-Loop” Legal Content
We are witnessing a peculiar crisis in the legal industry. It isn’t a lack of content; it is an overabundance of it. Since the public release of advanced Large Language Models (LLMs), the internet has been flooded with "good enough" legal articles. Any firm with a ChatGPT subscription can churn out fifty blog posts a week on "Personal Injury Claims in Victoria." But here is the catch: Google knows this. And more importantly, Google doesn't...
Communicating beyond a crisis – how much is too much?
Like most professions, law firms have departed significantly from traditional ways of doing business over the past...
Law firms should use landing pages for every marketing campaign
In simple terms, a landing page is a standalone web page dedicated to a specific marketing or advertising campaign -...
Your online marketing checklist post COVID-19
While plans roll out easing some of the restrictions imposed by COVID-19, it will be a while before Australian law...
Supercharge your law firm blog posts with a newsletter
We recently conducted a study examining hundreds of small to medium sized Australian law firms. The two most...
Is your website your friend or your enemy?
 If you want your law firm to grow and be successful in the modern marketplace, your website needs to be your friend...
Helpful resources for law firms in challenging times
Over the past few weeks, law firms like many businesses, have faced enormous challenges. Unfortunately, some have...
6 ways to win work for law firms in a pandemic
The last fortnight has probably seen the biggest shift in our working lives. For some it brought their entire working...
Survival of the fittest law firms – COVID-19
In the age of social distancing and work from home, established and well-regarded law firms that rely on old fashioned...
Law firm websites – online business cards to lead generators
Over the last 30 years our online dependence on the web has increased dramatically. As has the number of websites. If...
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Leverage off your law firm advertising strategy with newsletters
If your firm pays for advertising, then you should leverage off your your law firm advertising strategy with...
Fresh Content on Your Law Firm Website = More website visitors
​We cannot make it any clearer than to say if you put fresh content on your law firm website you will get more website...
Broadcast a Christmas message to all your clients
Make sending your firm's Christmas message simple this year by sending it electronically. Christmas is a busy time for...
Build a law firm website that works
It’s obvious to say that lawyers starting a new law firm need a new website, less apparent though is the need to build...
LinkedIn Pages for law firms
LinkedIn Pages for law firms are an effective way for law firms to reap the rewards of social media marketing. Smart...
Proven marketing strategies for law firms
These proven marketing strategies for law firms are designed to help the many law firms who are unsure about what they...
Legal marketing trends all lawyers should read
These legal marketing trends are shocking. Some statistics can be inconvenient, some you don’t need to know, and some...
A simple yet effective law firm marketing plan
Every law firm marketing plan is unique, every law firm is different.However, for nine out of ten law firms the...
Upgrading your law firm website
Upgrading your law firm website solves a multitude of problems, even some problems you didn’t even know you had will...
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