Disaster recovery planning for law firms
As the summer of 2023 approaches, law firms must prepare for the usual seasonal changes and be mindful of potential natural disasters that can disrupt their operations. From bushfires to storms and floods, the Australian climate poses unique challenges, making disaster recovery planning crucial to ensuring business continuity. In this article, we will explore the importance of disaster recovery planning, key considerations for lawyers and law...
SEO improvements – be smart about your labelling
Improving your search engine optimisation (SEO) by being smart about your labelling means creating website page and...
Why your law firm has real opportunities – now!
Unfortunately, many law firms are run by people who do not know, or don't want to know what they are doing when it...
Keeping your website content current
Website content that is fresh and up to date is an important element of your firm's online presence. Every law firm...
Broadcast messages and promote events
Updated for 2024 Broadcast messages and promote events in your law firm newsletter! It's a cost-effective and...
How to create your law firm e-newsletter
Every law firm needs an e-newsletter. Whether you are a sole practitioner or a small or growing firm an...
Database maintenance for more effective marketing
Database maintenance and growing your marketing database are an essential part of your law firm marketing success....
The benefits of good branding for your law firm
While the advent of digital marketing has seen an explosion of competition in legal services, many lawyers...
Planning a law firm social media schedule
Social media can be a rewarding part of your law firm's marketing strategy, but it needs ongoing input. Effective...
Small law firm marketing – some handy tips
Small law firm marketing is often undertaken within some serious constraints, mainly budget, time and resources - to...
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Lawyers and the art of selling
Lawyers and the art of selling, it's an oxymoron. Lawyers tend to like being lawyers, not salespeople. After all, if...
Using blog posts to the advantage of your law firm
Blog posts are a great way to showcase your law firm to current and potential clients and referrers. Using blog posts...
Law Firm Marketing – Start Communicating
Why is law firm marketing like keeping fit? Everyone knows that keeping fit is good for you; the problem is that...
Smart Law Firm Marketing ideas for the New Year
What happened to your law firm marketing ideas last year? Were they quickly abandoned because you got caught up in the...
Law firm marketing is a revenue generator
Law firm marketing is essential if you want your law firm to survive and grow, some lawyers see marketing simply as a...
Using video content in your firm’s online marketing
Engaging and valuable content is key to the success of your firm's online marketing. Once you've established quality...
A law firm social media plan – why you need one
What is a law firm social media plan? Do you need one? If your law firm doesn't have a social media plan, you do need...
Law firm marketing – benefits of targeted newsletters
Targeted newsletters are a great way to build on your firm's general newsletter and increase the impact of your law...
Guidelines for exceptional web design, usability and user experience
A well-designed website will enhance your firm's online presence and keep your audience coming back for more. You want...
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