Content Marketing for Lawyers: A Step-by-Step Guide
Attracting new clients and establishing your law firm as a trusted authority no longer relies solely on traditional networking and referrals. Content marketing for lawyers offers a powerful and sustainable way to connect with potential clients actively seeking legal expertise. This step-by-step guide will illuminate how your firm can leverage the power of valuable content to achieve its business objectives. Step 1: Defining Your Audience and...
Leverage off your law firm advertising strategy with newsletters
If your firm pays for advertising, then you should leverage off your your law firm advertising strategy with...
Fresh Content on Your Law Firm Website = More website visitors
​We cannot make it any clearer than to say if you put fresh content on your law firm website you will get more website...
Broadcast a Christmas message to all your clients
Make sending your firm's Christmas message simple this year by sending it electronically. Christmas is a busy time for...
Build a law firm website that works
It’s obvious to say that lawyers starting a new law firm need a new website, less apparent though is the need to build...
LinkedIn Pages for law firms
LinkedIn Pages for law firms are an effective way for law firms to reap the rewards of social media marketing. Smart...
Proven marketing strategies for law firms
These proven marketing strategies for law firms are designed to help the many law firms who are unsure about what they...
Legal marketing trends all lawyers should read
These legal marketing trends are shocking. Some statistics can be inconvenient, some you don’t need to know, and some...
A simple yet effective law firm marketing plan
Every law firm marketing plan is unique, every law firm is different.However, for nine out of ten law firms the...
The Importance of Regular Maintenance for Your Law Firm Website
Regular maintenance for your law firm website is like maintaining your car - washing, vacuuming, servicing or...
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Is Your Law Firm’s Website a Laughing Stock?
Back in the day, a law firm’s image and reputation relied heavily on the ‘pavement appeal’ of their...
Staff Photos Speak a Thousand Words about Your Law Firm
Consumer behaviour research has found that trust plays a significant role in the buying decision process....
The value of an effective e-newsletter for law firms
An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers....
Launch of Active Legal Media – websites for law firms
We are excited to announce the launch of Active Legal Media - a new entity solely focused on websites for law firms. Â ...
Law Firm Marketing 101 – Get Your Website Right
Research conducted by BIA/Kelsey indicates that 97% of consumers research local products and services online before...
Law Firm Website SEO – 6 Essential Tips
Proper law firm website SEO is the most effective long term strategy for generating traffic for your...
Well Structured Law Firm Websites Improve User Engagement and SEO
In this article we’ll be looking at the core requirements of building a structurally sound law firm website that meets...
7 Benefits of an e-Newsletter for your law firm
Updated for 2024 Despite numerous predictions over the years that the death of email is upon us, research conducted by...
The Benefits of a Blog for Your Law Firm Website
One of the benefits of a blog for your law firm website is that it creates a marketing opportunity to use the content...
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