Disaster recovery planning for law firms
As the summer of 2023 approaches, law firms must prepare for the usual seasonal changes and be mindful of potential natural disasters that can disrupt their operations. From bushfires to storms and floods, the Australian climate poses unique challenges, making disaster recovery planning crucial to ensuring business continuity. In this article, we will explore the importance of disaster recovery planning, key considerations for lawyers and law...
7 Benefits of an e-Newsletter for your law firm
Updated for 2024 Despite numerous predictions over the years that the death of email is upon us, research conducted by...
The Benefits of a Blog for Your Law Firm Website
One of the benefits of a blog for your law firm website is that it creates a marketing opportunity to use the content...
Plan for Success – a 6 Step Law Firm Marketing Checklist
For many law firms the thought of a marketing strategy sends shivers down the spine. But it doesn’t need to be this...
Word of mouth – a ‘Claytons’ law firm marketing strategy
Lawyers who say their law firm marketing strategy is reliant on word of mouth to get new work are not marketing at...
Going deeper with web design and user experience
Web design that provides a positive user experience means visitors are more likely to return to, and refer others to,...
Smart marketing ideas for law firms
Updated for 2024 What happened to your law firm marketing ideas last year? Were they quickly abandoned because you got...
Get your law firm’s marketing database into shape
The health of your law firm's marketing database is important. Keeping healthy is the key to success in...
How to market yourself and your law firm
Marketing yourself is an important business skill too often overlooked by lawyers. However, developing your personal...
SEO improvements – be smart about your labelling
Improving your search engine optimisation (SEO) by being smart about your labelling means creating website page and...
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Database maintenance for more effective marketing
Database maintenance and growing your marketing database are an essential part of your law firm marketing success....
The benefits of good branding for your law firm
While the advent of digital marketing has seen an explosion of competition in legal services, many lawyers...
Planning a law firm social media schedule
Social media can be a rewarding part of your law firm's marketing strategy, but it needs ongoing input. Effective...
Small law firm marketing – some handy tips
Small law firm marketing is often undertaken within some serious constraints, mainly budget, time and resources - to...
You have established a website, what now?
Your law firm website is up and running and you have included all the essential elements: an about page,...
Why you need better content on your law firm website
You need more content on your law firm website to help convert visitors into clients. Your website needs to evolve and...
Success starts with Law Firm Leadership
Law firm leadership and vision by those controlling the firm is a fundamental ingredient to success. The leaders of...
Fearful of sharing knowledge on your website?
Sharing knowledge on your website is a key way of demonstrating your firm's expertise and converting leads into...
Lawyers and the art of selling
Lawyers and the art of selling, it's an oxymoron. Lawyers tend to like being lawyers, not salespeople. After all, if...
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