Digital Marketing: A guide for law firms in 2024
This blog discusses essential digital marketing for law firms in 2024, emphasising the dynamic nature of the legal field. It highlights the necessity for firms to constantly evolve their marketing tactics, adapting to technological advancements and shifts in consumer behavior. In this ever-changing landscape, successful marketing isn't a fixed process but rather an ongoing journey of innovation and progression. Law firms must proactively stay...
A Beginners Guide to Lead Generation for Law Firms
Updated for 2024 A Beginners Guide to Lead Generation Success Obtaining new clients for your law firm is the life...
Is Your Law Firm’s Website a Laughing Stock?
Back in the day, a law firm’s image and reputation relied heavily on the ‘pavement appeal’ of their...
Staff Photos Speak a Thousand Words about Your Law Firm
Consumer behaviour research has found that trust plays a significant role in the buying decision process....
The value of an effective e-newsletter for law firms
An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers....
Securing Your Law Firm Website with an SSL Certificate
If you are in charge of your law firm's online reputation or website security it's critical to...
Launch of Active Legal Media – websites for law firms
We are excited to announce the launch of Active Legal Media - a new entity solely focused on websites for law firms. Â ...
Securing Your Law Firm Website
Whilst living in an online-dominated world has its benefits, it also brings with it a new wave of malicious activity,...
Law Firm Marketing 101 – Get Your Website Right
Research conducted by BIA/Kelsey indicates that 97% of consumers research local products and services online before...
Law Firm Website SEO – 6 Essential Tips
Proper law firm website SEO is the most effective long term strategy for generating traffic for your...
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Word of mouth – a ‘Claytons’ law firm marketing strategy
Lawyers who say their law firm marketing strategy is reliant on word of mouth to get new work are not marketing at...
Going deeper with web design and user experience
Web design that provides a positive user experience means visitors are more likely to return to, and refer others to,...
Smart marketing ideas for law firms
Updated for 2024 What happened to your law firm marketing ideas last year? Were they quickly abandoned because you got...
Get your law firm’s marketing database into shape
The health of your law firm's marketing database is important. Keeping healthy is the key to success in...
How to market yourself and your law firm
Marketing yourself is an important business skill too often overlooked by lawyers. However, developing your personal...
SEO improvements – be smart about your labelling
Improving your search engine optimisation (SEO) by being smart about your labelling means creating website page and...
Why your law firm has real opportunities – now!
Unfortunately, many law firms are run by people who do not know, or don't want to know what they are doing when it...
Keeping your website content current
Website content that is fresh and up to date is an important element of your firm's online presence. Every law firm...
Broadcast messages and promote events
Updated for 2024 Broadcast messages and promote events in your law firm newsletter! It's a cost-effective and...
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