Why Google and AI Demand “Human-in-the-Loop” Legal Content
We are witnessing a peculiar crisis in the legal industry. It isn’t a lack of content; it is an overabundance of it. Since the public release of advanced Large Language Models (LLMs), the internet has been flooded with "good enough" legal articles. Any firm with a ChatGPT subscription can churn out fifty blog posts a week on "Personal Injury Claims in Victoria." But here is the catch: Google knows this. And more importantly, Google doesn't...
Law Firm Branding 101
While the situation has improved over the last 10–15 years, there are still lawyers and law firms who fail to...
Digital Marketing for Law Firms – 4 Agile Strategies to Boost New Clients
Many industries have been upended by digital marketing, from the Yellow Pages to real estate and car advertising. For...
Taking a deep dive into SEO for law firms
Whenever your clients and potential clients need your expertise, they use a search engine to find you. However, while...
Be that savvy law firm and get Christmas ready
Part of the competitive advantage of being a small to medium law firm is having the ability to implement strategies...
3 steps to rapid Google ranking
Did you know that Google wants your business to be found and provides free tools to help make this happen? Google's...
2021’s Top 5 Email Marketing Stats
Email marketing still out-performs many other marketing strategies and is a number 1 lead generation tool for your law...
4 proven strategies to increase blog readership
Law firm blogs play a key role in your content marketing strategy and are a perfect way to communicate with your...
No.1 strategy to connect + grow your clients.
There is no secret to their success. Every leading law firm is executing it and doing it frequently. 81% of businesses...
Cyber-security attacks can ruin your reputation – here’s how to protect your firm
When it comes to website hosting, there are many providers offering discount subscriptions..
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The Ultimate Guide to Social Media Marketing for Law Firms
Updated for 2024 Have you considered using social media as part of your law firm marketing strategy? Or does the...
SEO for lawyers – Google 101
if you are in the process of building a new website, relaunching an upgraded one or trying to increase visitor traffic to your old one now is the perfect time to understand SEO for lawyers, how you can use Google to boost your law firm website and to make sure it gets the traffic you need to develop new business.
Top 4 tips to turn your website into a lead magnet
Your law firm website is not just a pretty face – it’s a lead generator, a brand ambassador, a client resource, and...
Building a website for lawyers, is yours working for you?
Is your law firm website working for you? What are the main issues developers encounter building a website for...
Data doesn’t lie. E-newsletters do drive new clients.
“We’ve been using the Lift Legal Marketing newsletter service and it increased our file openings by 218% over 18...
How to rank #1 on Google to attract 31.7% more clients
Unless you are retiring from practising law, you probably want to attract more work, or at least better work. 96% of...
8 essential features of every good law firm website
Updated for 2024 If you’re in the market for a new or used car, some of the ‘must-have’ features will likely include...
Why blogs produce 67% more leads per month for law firms
Blogging for law firms today is more important than ever. It has evolved from the days when only individuals had a...
Best practice website hosting for law firms
Updated for 2023
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