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Dealing with bad or unfair law firm reviews

Dealing with bad or unfair law firm reviews

Dealing with bad or unfair law firm reviews is part and parcel of providing the opportunity for clients to leave a review about your law firm’s level of expertise or service delivery and having an online presence (which we certainly recommend you have)....
A second specialist law firm website is smart business

A second specialist law firm website is smart business

As the online world continues to grow and evolve, it is necessary to identify new techniques to differentiate your law firm and to stand out from the crowd. One highly effective marketing strategy is to develop a second specialist law firm website (or multiple...
Staff profiles – a powerful tool for law firm websites

Staff profiles – a powerful tool for law firm websites

We know that client engagement is important in building lasting relationships, and strong client relationships are integral to the success of a law firm. The people in your firm are an important part of building relationships and their profiles on your website can...
Communicating beyond a crisis – how much is too much?

Communicating beyond a crisis – how much is too much?

Like most professions, law firms have departed significantly from traditional ways of doing business over the past months. Even as we make our way back to the new normal, forced social distancing has had a major impact on the way we operate and will continue to...
Law firms should use landing pages for every marketing campaign

Law firms should use landing pages for every marketing campaign

In simple terms, a landing page is a standalone web page dedicated to a specific marketing or advertising campaign – it is where your visitors will ‘land’ after clicking on a link contained in the ad or promotion. As with all advertising, the sole...
Your online marketing checklist post COVID-19

Your online marketing checklist post COVID-19

While plans roll out easing some of the restrictions imposed by COVID-19, it will be a while before Australian law firms can fully engage in traditional marketing activities like face-to-face networking, social events, and seminars. Uncertainty is inevitable, but no...

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