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Communicating beyond a crisis – how much is too much?

Communicating beyond a crisis – how much is too much?

Like most professions, law firms have departed significantly from traditional ways of doing business over the past months. Even as we make our way back to the new normal, forced social distancing has had a major impact on the way we operate and will continue to...
Law firms should use landing pages for every marketing campaign

Law firms should use landing pages for every marketing campaign

In simple terms, a landing page is a standalone web page dedicated to a specific marketing or advertising campaign – it is where your visitors will ‘land’ after clicking on a link contained in the ad or promotion. As with all advertising, the sole...
Your online marketing checklist post COVID-19

Your online marketing checklist post COVID-19

While plans roll out easing some of the restrictions imposed by COVID-19, it will be a while before Australian law firms can fully engage in traditional marketing activities like face-to-face networking, social events, and seminars. Uncertainty is inevitable, but no...
Supercharge your law firm blog posts with a newsletter

Supercharge your law firm blog posts with a newsletter

We recently conducted a study examining hundreds of small to medium sized Australian law firms. The two most interesting observations we discovered were: Astonishingly, 21% of firms either had no website or a poor website, which was the subject of an article we...
Is your website your friend or your enemy?

Is your website your friend or your enemy?

 If you want your law firm to grow and be successful in the modern marketplace, your website needs to be your friend and not your enemy. Your website is the backbone of your business, supporting all your marketing efforts. It must be professional, and like a good...
Helpful resources for law firms in challenging times

Helpful resources for law firms in challenging times

Over the past few weeks, law firms like many businesses, have faced enormous challenges. Unfortunately, some have closed, but most have tried to evolve tackling new issues on a daily, even hourly basis.  With social distancing and remote working becoming the new...

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