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Plan for Success – a 6 Step Law Firm Marketing Checklist
For many law firms the thought of a marketing strategy sends shivers down the spine. But it doesn’t need to be this...
Word of mouth – a ‘Claytons’ law firm marketing strategy
Lawyers who say their law firm marketing strategy is reliant on word of mouth to get new work are not marketing at...
Going deeper with web design and user experience
Web design that provides a positive user experience means visitors are more likely to return to, and refer others to,...
Smart marketing ideas for law firms
Updated for 2024 What happened to your law firm marketing ideas last year? Were they quickly abandoned because you got...
Get your law firm’s marketing database into shape
The health of your law firm's marketing database is important. Keeping healthy is the key to success in...
How to market yourself and your law firm
Marketing yourself is an important business skill too often overlooked by lawyers. However, developing your personal...
SEO improvements – be smart about your labelling
Improving your search engine optimisation (SEO) by being smart about your labelling means creating website page and...
Why your law firm has real opportunities – now!
Unfortunately, many law firms are run by people who do not know, or don't want to know what they are doing when it...
Keeping your website content current
Website content that is fresh and up to date is an important element of your firm's online presence. Every law firm...
Broadcast messages and promote events
Updated for 2024 Broadcast messages and promote events in your law firm newsletter! It's a cost-effective and...
How to create your law firm e-newsletter
Every law firm needs an e-newsletter. Whether you are a sole practitioner or a small or growing firm an...
Database maintenance for more effective marketing
Database maintenance and growing your marketing database are an essential part of your law firm marketing success....
The benefits of good branding for your law firm
While the advent of digital marketing has seen an explosion of competition in legal services, many lawyers...
Planning a law firm social media schedule
Social media can be a rewarding part of your law firm's marketing strategy, but it needs ongoing input. Effective...
Small law firm marketing – some handy tips
Small law firm marketing is often undertaken within some serious constraints, mainly budget, time and resources - to...
You have established a website, what now?
Your law firm website is up and running and you have included all the essential elements: an about page,...
Why you need better content on your law firm website
You need more content on your law firm website to help convert visitors into clients. Your website needs to evolve and...
Success starts with Law Firm Leadership
Law firm leadership and vision by those controlling the firm is a fundamental ingredient to success. The leaders of...
Fearful of sharing knowledge on your website?
Sharing knowledge on your website is a key way of demonstrating your firm's expertise and converting leads into...
Lawyers and the art of selling
Lawyers and the art of selling, it's an oxymoron. Lawyers tend to like being lawyers, not salespeople. After all, if...