Blog | Newsletters
Ranking organically vs. paying for Google Ads: Does it matter?
In the battle for online visibility, law firms must decide: focus on organically securing a top spot on Google or...
Search Engine Optimisation for Law Firms: Competitor Analysis
Law firms that overlook SEO risk fading into obscurity. Potential clients increasingly turn to search engines to find...
5 Critical SEO Mistakes Law Firms Must Avoid
Search Engine Optimisation (SEO) is a crucial component of any law firm's marketing strategy. Neglecting SEO can lead...
Benefits of Newsletters for Client Retention & Growth
In the competitive legal landscape, law firms are constantly seeking effective strategies to not only attract new...
How Newsletters Can Fuel Your Law Firm’s Growth
Forget chasing after clients – with a well-crafted newsletter strategy, you can attract them directly to your door. In...
Digital Marketing: A guide for law firms in 2024
This blog discusses essential digital marketing for law firms in 2024, emphasising the dynamic nature of the legal...
Cyber threats confronting law firms today
Cyberattacks are becoming increasingly common, and law firms are a prime target. This is because law firms store a lot...
7 essentials of law firm newsletters
Law firm newsletters can be an effective tool for keeping clients and potential clients informed about important legal...
How to market your law firm in a recession
The legal industry is known for its resilience and ability to weather economic downturns. In the current economic...
Five benefits of using social media as a lawyer
Social media is extremely beneficial for a lawyer to have and use. While having social media is easy, using it to your...
The best ways to generate leads for your law firm
If you want to find new clients for your law firm, start with your website. A purposeful website will bring client...
How do you build a law firm client database?
The modern take on a contact directory is a client database. A client database facilitates successful email marketing...
2022 Law Marketing Trends Review: Let’s get ready for 2023
Marketing is never static and as our society learns about new products and technologies, our behaviour adapts. The...
Disaster recovery plan in bush fire season
Lawyers know better than most that we need to prepare for the worst. But what about when the worst comes for your law...
Why is branding an important investment for a law firm?
Your law firm needs good branding to be successful in a competitive legal market. You need to stand out from the crowd...
Thinking about retiring from your law firm?
Congratulations on your working years in your law firm. Following all your hard work, you’ll want to reap the best...
Cyber security for law firms
The Optus data breach is a timely reminder that cyber-attacks can impact even the largest of organisations. With cyber...
How to increase your law firm’s prices during inflation
During inflationary times, law firms are faced with increasing prices to uphold service value. Following inflation,...
Why does my law firm need a website and SEO?
Do you already have a website for your law firm? Did you launch your law firm’s website five years ago, and haven’t...
Does my law firm’s website need a blog?
A law firm blog or news section is the best way to regularly add fresh content to your law firm website. By setting up...