The “Zero-Click” Crisis: Is AI Search Stealing Your Law Firm’s Organic Traffic?

The “Zero-Click” Crisis: Is AI Search Stealing Your Law Firm’s Organic Traffic?

A seismic shift in how clients find legal help is underway, and it demands the immediate attention of every law firm. For years, the SEO playbook was simple: rank high, get the click, generate the lead. Now, AI-powered search engines are providing complete answers right on the results page - no click required. This isn't just a trend; it's a fundamental change that is collapsing the traditional marketing funnel for legal services. The...

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