From Traffic to Retainers: Structuring Your Site for High-Intent Leads

From Traffic to Retainers: Structuring Your Site for High-Intent Leads

There is a dangerous vanity metric in legal marketing that too many firms obsess over: "Total Traffic." Partners look at a monthly report, see that website visits are up by 15%, and pat themselves on the back. But if you dig deeper, you often find that inquiries are flat - or worse, declining. You cannot pay your overheads with page views. You can only pay them with retainers. As we move toward 2026, the era of chasing raw traffic volume is...

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