What is SEO?
What are search engines and how do they work?
What is crawling?
What are some simple SEO tips?
How does search work?
This short video from Google explains how search engines work in more detail.
How does a search engine determine the best results?
How do I optimise my content for search engines?
What about keywords and links?
Things like page title tags (computer language page titles), meta descriptions (page descriptions), keyword density (search keywords), H1 tag (headings) and links from other sites are all important.
How important is Content and user experience?
Is social media important for SEO?
What about backlinks
What can you do directly to improve your SEO?
You need to give your clients and potential clients reasons to keep coming back to your website. You need to keep them interested and engaged.
The best way to do this is to make sure that the information on your website is up to date, informative and useful to your target audience.
How important is a blog for your website?
A blog is a place for dynamic up to date content on your website, it is easy to update regularly with fresh content like articles on current legal topics, interesting updates about the firms or milestones achieved by your staff. This content can also be distributed by social media or included in your law firm newsletter. All of which search engines take into account when ranking your website.
How does Google know where to find your website?
Should I optimise the page titles on my website?
The page title should be brief but descriptive and it should help visitors understand what they will find on the page. When you click on a link, its format or structure will appear as the URL in your browser address bar. Link formats and the site address should not be made up of random numbers and letters. It should be simple, make sense and be easy to understand both for visitors and for search engines.
What are Meta Tags - Page summaries?
Is page loading speed important to SEO?
Should my web pages have internal links?
The period of time a user is active on your site. Google Analytics records a session every time someone visits your website. Every pageview, click, transaction, etc., tracked during this period of activity makes up one “Session.”
If that same visitor comes back several hours later, or the next day, a new session is counted. Therefore one visitor can log multiple sessions.
New Sessions gives the percentage of total user sessions that come from new visitors to a website. This metric helps track two performance goals: the extent to which users are being retained and growth in terms of attracting new visitors.
This refers to the average number of pages viewed during a single session on the website. This metric helps us know how many pages visitors are going to before leaving the website
The engagement rate is the percentage of sessions that were engaged sessions.
An “engaged session” is a website visit in which two or more pages were visited or the visitor spent more than 10 seconds on the website or they completed a conversion. If any of these three things happen, the visit is officially an engagement session.
This metric helps us understand if visitors are taking interest in the website’s content and engaging with it.
Average Session Duration
This is how long the average session lasted. Average session duration helps us understand how long visitors are staying on the website and whether they are leaving too early.
Conversions are the visitor actions we are tracking on the website. For example, a visitor signs-up for your email newsletter (this would be considered as a conversion), or they have downloaded a lead magnet.