From Traffic to Retainers: Structuring Your Site for High-Intent Leads
There is a dangerous vanity metric in legal marketing that too many firms obsess over: "Total Traffic." Partners look at a monthly report, see that website visits are up by 15%, and pat themselves on the back. But if you dig deeper, you often find that inquiries are flat - or worse, declining. You cannot pay your overheads with page views. You can only pay them with retainers. As we move toward 2026, the era of chasing raw traffic volume is...
Five benefits of using social media as a lawyer
Social media is extremely beneficial for a lawyer to have and use. While having social media is easy, using it to your...
The best ways to generate leads for your law firm
If you want to find new clients for your law firm, start with your website. A purposeful website will bring client...
How do you build a law firm client database?
The modern take on a contact directory is a client database. A client database facilitates successful email marketing...
2022 Law Marketing Trends Review: Let’s get ready for 2023
Marketing is never static and as our society learns about new products and technologies, our behaviour adapts. The...
Disaster recovery plan in bush fire season
Lawyers know better than most that we need to prepare for the worst. But what about when the worst comes for your law...
Why is branding an important investment for a law firm?
Your law firm needs good branding to be successful in a competitive legal market. You need to stand out from the crowd...
Thinking about retiring from your law firm?
Congratulations on your working years in your law firm. Following all your hard work, you’ll want to reap the best...
Cyber security for law firms
The Optus data breach is a timely reminder that cyber-attacks can impact even the largest of organisations. With cyber...
How to increase your law firm’s prices during inflation
During inflationary times, law firms are faced with increasing prices to uphold service value. Following inflation,...
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Why does my law firm need a website and SEO?
Do you already have a website for your law firm? Did you launch your law firm’s website five years ago, and haven’t...
Does my law firm’s website need a blog?
A law firm blog or news section is the best way to regularly add fresh content to your law firm website. By setting up...
How do you market a law firm?
Telling the story of your law firm is an essential piece of your business’ marketing puzzle. While word of mouth is...
Should lawyers use social media?
The headline question is largely redundant in 2022; lawyers should use social media. There is power in having a social...
No.1 strategy to convert more website visitors
So you’ve got the website, the blogs, the contact form and a social media page; the essential foundation of your...
FY23 Law Firm Marketing Plan
The end of financial year is the time to start planning the next year of your law firm’s marketing. Your law firm...
How do law firms increase brand awareness?
Updated for 2024 Your website could be your first introduction to potential clients, so you want to make a good first...
Do Google rankings matter for your law firm – how well do you rank?
Ranking your law firm on Google is essential when seeking new clients for your firm online, and it doesn’t come easily...
What makes a good law firm website?
Your website could be your first introduction to potential clients, so you want to make a good first impression. We...
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