The “Zero-Click” Crisis: Is AI Search Stealing Your Law Firm’s Organic Traffic?
A seismic shift in how clients find legal help is underway, and it demands the immediate attention of every law firm. For years, the SEO playbook was simple: rank high, get the click, generate the lead. Now, AI-powered search engines are providing complete answers right on the results page - no click required. This isn't just a trend; it's a fundamental change that is collapsing the traditional marketing funnel for legal services. The...
FY24 Law Firm Marketing Plan
As the new fiscal year approaches, it's an ideal time for law firms to reassess their marketing strategies and ensure...
7 essentials of law firm newsletters
Law firm newsletters can be an effective tool for keeping clients and potential clients informed about important legal...
How to market your law firm in a recession
The legal industry is known for its resilience and ability to weather economic downturns. In the current economic...
Five benefits of using social media as a lawyer
Social media is extremely beneficial for a lawyer to have and use. While having social media is easy, using it to your...
The best ways to generate leads for your law firm
If you want to find new clients for your law firm, start with your website. A purposeful website will bring client...
How do you build a law firm client database?
The modern take on a contact directory is a client database. A client database facilitates successful email marketing...
2022 Law Marketing Trends Review: Let’s get ready for 2023
Marketing is never static and as our society learns about new products and technologies, our behaviour adapts. The...
Disaster recovery plan in bush fire season
Lawyers know better than most that we need to prepare for the worst. But what about when the worst comes for your law...
Why is branding an important investment for a law firm?
Your law firm needs good branding to be successful in a competitive legal market. You need to stand out from the crowd...
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Thinking about retiring from your law firm?
Congratulations on your working years in your law firm. Following all your hard work, you’ll want to reap the best...
Cyber security for law firms
The Optus data breach is a timely reminder that cyber-attacks can impact even the largest of organisations. With cyber...
How to increase your law firm’s prices during inflation
During inflationary times, law firms are faced with increasing prices to uphold service value. Following inflation,...
Why does my law firm need a website and SEO?
Do you already have a website for your law firm? Did you launch your law firm’s website five years ago, and haven’t...
Does my law firm’s website need a blog?
A law firm blog or news section is the best way to regularly add fresh content to your law firm website. By setting up...
How do you market a law firm?
Telling the story of your law firm is an essential piece of your business’ marketing puzzle. While word of mouth is...
Should lawyers use social media?
The headline question is largely redundant in 2022; lawyers should use social media. There is power in having a social...
No.1 strategy to convert more website visitors
So you’ve got the website, the blogs, the contact form and a social media page; the essential foundation of your...
FY23 Law Firm Marketing Plan
The end of financial year is the time to start planning the next year of your law firm’s marketing. Your law firm...
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