Law Firm SEO Is Changing: How to Adapt to AI Search
For decades, the foundation of a law firm's online success rested on a predictable SEO playbook: identify relevant keywords, create a page for each, and build a network of backlinks to signal authority. This strategy, while effective for a time, is now facing a seismic shift. The rise of AI-powered search engines and large language models (LLMs) is fundamentally transforming how potential clients discover information, and for law firms, this...
Surviving Inflation: How law firms can increase prices
Inflation is squeezing profit margins across all industries, and the legal sector is no exception. Rising costs for...
Law Firm SEO Case Study: Shad Partners achieves top rankings
In this law firm SEO case study you will learn how Shad Partners has witnessed a remarkable upswing in its Google...
Is your website WCAG compliant? A must for all law firm websites
In an age where information is readily available online, law firm websites are crucial tools for connecting with...
Lift Legal Marketing Celebrates 10 Years
A decade ago, two former lawyers with a vision for transforming the legal marketing landscape embarked on a journey...
Digital Marketing: A guide for law firms in 2024
This blog discusses essential digital marketing for law firms in 2024, emphasising the dynamic nature of the legal...
Cyber threats confronting law firms today
Cyberattacks are becoming increasingly common, and law firms are a prime target. This is because law firms store a lot...
Disaster recovery planning for law firms
As the summer of 2023 approaches, law firms must prepare for the usual seasonal changes and be mindful of potential...
Determine the right marketing budget for your law firm
Marketing plays a crucial role in the success of any business, including law firms. With the increasing competition in...
Why first impressions matter for law firm websites
In today's digital age, a law firm's website serves as its virtual front door. It is often the first point of contact...
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How long does it take to see SEO results?
If you're a lawyer in Australia looking for SEO services, you may be wondering how long it will take to see results...
FY24 Law Firm Marketing Plan
As the new fiscal year approaches, it's an ideal time for law firms to reassess their marketing strategies and ensure...
7 essentials of law firm newsletters
Law firm newsletters can be an effective tool for keeping clients and potential clients informed about important legal...
How to market your law firm in a recession
The legal industry is known for its resilience and ability to weather economic downturns. In the current economic...
Five benefits of using social media as a lawyer
Social media is extremely beneficial for a lawyer to have and use. While having social media is easy, using it to your...
The best ways to generate leads for your law firm
If you want to find new clients for your law firm, start with your website. A purposeful website will bring client...
How do you build a law firm client database?
The modern take on a contact directory is a client database. A client database facilitates successful email marketing...
2022 Law Marketing Trends Review: Let’s get ready for 2023
Marketing is never static and as our society learns about new products and technologies, our behaviour adapts. The...
Disaster recovery plan in bush fire season
Lawyers know better than most that we need to prepare for the worst. But what about when the worst comes for your law...
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