Why Google and AI Demand “Human-in-the-Loop” Legal Content
We are witnessing a peculiar crisis in the legal industry. It isn’t a lack of content; it is an overabundance of it. Since the public release of advanced Large Language Models (LLMs), the internet has been flooded with "good enough" legal articles. Any firm with a ChatGPT subscription can churn out fifty blog posts a week on "Personal Injury Claims in Victoria." But here is the catch: Google knows this. And more importantly, Google doesn't...
Ranking Organically vs. Paying for Google Ads: Does It Matter?
In the battle for online visibility, law firms must decide: focus on organically securing a top spot on Google or...
Search Engine Optimisation for Law Firms: Competitor Analysis
Law firms that overlook SEO risk fading into obscurity. Potential clients increasingly turn to search engines to find...
5 Critical SEO Mistakes Law Firms Must Avoid
Search Engine Optimisation (SEO) is a crucial component of any law firm’s marketing strategy. Neglecting SEO can lead to
Benefits of Newsletters for Client Retention & Growth
In the competitive legal landscape, law firms are constantly seeking effective strategies to not only attract new...
How to Grow and Market a Law Firm in FY25
How to Effectively Market Your Law Firm Online In the swiftly evolving landscape of the legal profession, the...
How Newsletters Can Fuel Your Law Firm’s Growth
Forget chasing after clients – with a well-crafted newsletter strategy, you can attract them directly to your door. In...
Common Legal Marketing Mistakes and How to Avoid Them
In today's competitive legal landscape, a strong marketing strategy is no longer optional - it's essential for...
Why Every Law Firm Needs DNS Control in 2024
In today’s digital age, a strong online presence is crucial for any business, especially in the competitive legal field.
Surviving Inflation: How law firms can increase prices
Inflation is squeezing profit margins across all industries, and the legal sector is no exception. Rising costs for...
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How to Grow and Market a Law Firm in FY25
How to Effectively Market Your Law Firm Online In the swiftly evolving landscape of the legal profession, the...
How Newsletters Can Fuel Your Law Firm’s Growth
Forget chasing after clients – with a well-crafted newsletter strategy, you can attract them directly to your door. In...
Common Legal Marketing Mistakes and How to Avoid Them
In today's competitive legal landscape, a strong marketing strategy is no longer optional - it's essential for...
Law Firm SEO Case Study: Shad Partners achieves top rankings
In this law firm SEO case study you will learn how Shad Partners has witnessed a remarkable upswing in its Google...
Digital Marketing: A guide for law firms in 2024
This blog discusses essential digital marketing for law firms in 2024, emphasising the dynamic nature of the legal...
Cyber threats confronting law firms today
Cyberattacks are becoming increasingly common, and law firms are a prime target. This is because law firms store a lot...
Determine the right marketing budget for your law firm
Marketing plays a crucial role in the success of any business, including law firms. With the increasing competition in...
Why first impressions matter for law firm websites
In today's digital age, a law firm's website serves as its virtual front door. It is often the first point of contact...
How long does it take to see SEO results?
If you're a lawyer in Australia looking for SEO services, you may be wondering how long it will take to see results...
SEO improvements – be smart about your labelling
Improving your search engine optimisation (SEO) by being smart about your labelling means creating website page and...
Beyond SEO for Law Firm Marketing
Updated for 2024 There are many companies who sell Search Engine Optimisation services and packages to lawyers who...
Is your law firm website affected by mobilegeddon?
What is mobilegeddon? In February Google announced a plan to release a new search ranking...
Law Firm Websites – 6 Essential SEO Tips
Who is in charge of Search Engine Optimisation (SEO) at your law firm? Don’t worry….. it’s a trick question. Most law...
Outdated SEO is Costing Your Law Firm Money
Everyone has heard of SEO, or search engine optimisation, but who really knows what it means and more importantly...
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