The Language Gap Costing You High-Intent Enquiries

The Language Gap Costing You High-Intent Enquiries

There is a pattern that turns up on almost every law firm website we audit, and it has the same fingerprint regardless of practice area, suburb, or firm size. The website describes what the firm does in the language of a lawyer. The clients searching for help describe their situation in the language of their problem. Those two vocabularies almost never overlap, and that is why steady website traffic increasingly coexists with declining...

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