Search Engine Optimisation for Law Firms: Competitor Analysis
Law firms that overlook SEO risk fading into obscurity. Potential clients increasingly turn to search engines to find legal services, making search engine optimisation (SEO) a cornerstone of any successful law firm's marketing strategy. But effective SEO isn't just about optimising your own website; it requires a keen understanding of your competitors' digital strategies. Competitor analysis serves as a powerful tool to sharpen your firm's SEO...
Smart law firm marketing helped one firm open 341% more files in Q1 2015
Yes the percentage is correct! We conducted a Case Study in early January 2015 about a firm in Queensland that started...
Law firm marketing – action tips to get you started.
In January we published a popular post about the top 5 reasons lawyers have for not doing any...
Law Firm Websites – 6 Essential SEO Tips
Who is in charge of Search Engine Optimisation (SEO) at your law firm? Don’t worry….. it’s a trick question. Most law...
Kick Start Your Law Firm Marketing with This Simple Formula
Wikipedia has a simple definition of marketing: “Marketing is communicating the value of a...
How to Get More Work for Your Law Firm
Did you make a New Years’ resolution to get more work for your law firm this year? The year is flying, how are your...
How to Turbocharge your Law Firm Marketing
It doesn’t matter if you had a shocker in 2014, that year is over. The more important question is what you...
How one law firm increased file openings by a whopping 61%!
Doesn’t that give a whole new meaning to ‘Happy New Year’. This week one of our clients sent...
The Law Firm Marketing Paradox
“The road to hell is paved with good intentions”. As with all proverbs their origin is shrouded by the...
Million dollar practice builder Paula Gilmour’s top 5 newsletter discoveries
Legal services are a grudge purchase, which means it’s even more important to be ‘front of mind’ when the need arises...
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Law Firm Newsletters Frequently Asked Questions (Part 2)
As readers of this blog would know we are very passionate about newsletters being the best way for a law firm to kick...
Does your Law Firm Website Pass the Mobile Test?
Does your website and MAMBO NO.5 have something in common? It was not so long ago that many law firms viewed a website...
Law Firm Marketing Starts Here
“The cost of being wrong is less than the cost of doing nothing.” Seth Godin We are in the middle of a dramatic shift...
The Top 10 Questions Lawyers Ask About Newsletters (Part 1)
There are many questions that need to be answered when embarking on a law firm newsletter marketing campaign, in a...
Social Media For Law Firms – An Introduction
Getting Started – What is Social Media? If you are new to social media for law firms, the different terminology and...
Law Firm Marketing Should Start with Regular Communication
Everyone knows that keeping fit is good for you; the problem is that in spite of that, few people do it. The same...
How to E-mail Christmas Cards to All your clients – now!
The importance of maintaining a good relationship with our clients and referrers in any business is...
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