Speaking “Robot”: How Schema Markup Tells AI You Are the Expert
You might have the most impressive website in your jurisdiction. It might have high-definition video backgrounds, award-winning typography, and a "Meet the Team" page that looks like a glossy magazine spread. To a human client, it looks incredible. To an AI search engine, it might look like a confusing mess of unstructured noise. This is the most dangerous disconnect in legal marketing right now. Law firms are investing thousands in visual...
Survival of the fittest law firms – COVID-19
In the age of social distancing and work from home, established and well-regarded law firms that rely on old fashioned...
Law firm websites – online business cards to lead generators
Over the last 30 years our online dependence on the web has increased dramatically. As has the number of websites. If...
What is your law firm’s growth strategy, budget & marketing plan?
Don’t look now, but you are already in the first quarter of a new year. A new year means new clients, new goals, and...
Website hosting for law firms – critical issues
Website hosting for law firms may not sound like a very interesting topic at first glance, so let’s put it into...
A New Year marketing checklist for law firms
To assist your firm in planning for success for the year ahead, we have put together a New Year marketing checklist...
How safe is your law firm website?
How safe is your law firm website? When it comes to the safety or security of your law firm website most lawyers don't...
Discover the wonder of technology and how it helps you get more work
Technology improves so many areas of our lives, and our business lives are no exception. It's time to discover the...
Leverage off your law firm advertising strategy with newsletters
If your firm pays for advertising, then you should leverage off your your law firm advertising strategy with...
Fresh Content on Your Law Firm Website = More website visitors
​We cannot make it any clearer than to say if you put fresh content on your law firm website you will get more website...
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A simple yet effective law firm marketing plan
Every law firm marketing plan is unique, every law firm is different.However, for nine out of ten law firms the...
Upgrading your law firm website
Upgrading your law firm website solves a multitude of problems, even some problems you didn’t even know you had will...
Create a winning homepage for your law firm website
Your website is a crucial part of your law firm's marketing strategy, so choosing the right website design is...
Is your law firm website working for you?
Is your law firm website working for you? If it is the practice of law is made so much easier. New work streams in,...
Use Google to boost your law firm website
If you are in the process of building a new website, relaunching an upgraded one or trying to increase visitor traffic...
Law firm marketing plan – development and budget setting
Got a law firm marketing plan? Your law firm should not only have a marketing plan it also needs to establish a...
A Beginners Guide to Lead Generation for Law Firms
Updated for 2024 A Beginners Guide to Lead Generation Success Obtaining new clients for your law firm is the life...
Is Your Law Firm’s Website a Laughing Stock?
Back in the day, a law firm’s image and reputation relied heavily on the ‘pavement appeal’ of their...
Staff Photos Speak a Thousand Words about Your Law Firm
Consumer behaviour research has found that trust plays a significant role in the buying decision process....
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