Future-Proof Your Firm with AI Marketing
The rules of client acquisition are being fundamentally rewritten. With Google and other platforms embedding Artificial Intelligence directly into search results, the traditional marketing playbook for law firms is obsolete. The challenge facing every Australian practice today is immediate: Your website and content must be structured to be cited by AI or risk becoming irrelevant to the next generation of potential clients. The question is no...
A New Year marketing checklist for law firms
To assist your firm in planning for success for the year ahead, we have put together a New Year marketing checklist...
How safe is your law firm website?
How safe is your law firm website? When it comes to the safety or security of your law firm website most lawyers don't...
Discover the wonder of technology and how it helps you get more work
Technology improves so many areas of our lives, and our business lives are no exception. It's time to discover the...
Leverage off your law firm advertising strategy with newsletters
If your firm pays for advertising, then you should leverage off your your law firm advertising strategy with...
Fresh Content on Your Law Firm Website = More website visitors
We cannot make it any clearer than to say if you put fresh content on your law firm website you will get more website...
Broadcast a Christmas message to all your clients
Make sending your firm's Christmas message simple this year by sending it electronically. Christmas is a busy time for...
Build a law firm website that works
It’s obvious to say that lawyers starting a new law firm need a new website, less apparent though is the need to build...
LinkedIn Pages for law firms
LinkedIn Pages for law firms are an effective way for law firms to reap the rewards of social media marketing. Smart...
Proven marketing strategies for law firms
These proven marketing strategies for law firms are designed to help the many law firms who are unsure about what they...
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Use Google to boost your law firm website
If you are in the process of building a new website, relaunching an upgraded one or trying to increase visitor traffic...
Law firm marketing plan – development and budget setting
Got a law firm marketing plan? Your law firm should not only have a marketing plan it also needs to establish a...
A Beginners Guide to Lead Generation for Law Firms
Updated for 2024 A Beginners Guide to Lead Generation Success Obtaining new clients for your law firm is the life...
Is Your Law Firm’s Website a Laughing Stock?
Back in the day, a law firm’s image and reputation relied heavily on the ‘pavement appeal’ of their...
Staff Photos Speak a Thousand Words about Your Law Firm
Consumer behaviour research has found that trust plays a significant role in the buying decision process....
The value of an effective e-newsletter for law firms
An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers....
Launch of Active Legal Media – websites for law firms
We are excited to announce the launch of Active Legal Media - a new entity solely focused on websites for law firms. ...
Law Firm Marketing 101 – Get Your Website Right
Research conducted by BIA/Kelsey indicates that 97% of consumers research local products and services online before...
Law Firm Website SEO – 6 Essential Tips
Proper law firm website SEO is the most effective long term strategy for generating traffic for your...
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