From Traffic to Retainers: Structuring Your Site for High-Intent Leads
There is a dangerous vanity metric in legal marketing that too many firms obsess over: "Total Traffic." Partners look at a monthly report, see that website visits are up by 15%, and pat themselves on the back. But if you dig deeper, you often find that inquiries are flat - or worse, declining. You cannot pay your overheads with page views. You can only pay them with retainers. As we move toward 2026, the era of chasing raw traffic volume is...
The adverse impact if your law firm website is hacked
Updated for 2023The impact of being hacked Don’t be fooled into thinking website security is only relevant to large...
Law firm websites that are bad for business
If you have a law firm without a website or you have a poor website and are still sitting on the fence and not...
9 Steps to Creating Captivating e-Newsletters for Law Firms
Creating e-newsletters for law firms is one of the most cost-effective ways to regularly communicate with your...
Starting a law firm – some helpful tips
If you have been thinking about starting your own law firm or becoming a sole practitioner, COVID-19 may have...
How is the Remote Control working in your law firm?
The challenges of COVID-19 have forced us to re-evaluate the way we do business. While workplace flexibility may have...
Why would a hacker attack your law firm website?
In an unprecedented way law firms are now targets of fraud, theft of confidential information and cyber vandalism....
Key benefits of e-newsletters for law firms
The sole purpose of your law firm’s newsletter should be to provide high-quality information that your readers look...
Why the right law firm website brings in more work
The trend line is increasing and now around 97% of consumers are going online to find local goods and services...
Dealing with bad or unfair law firm reviews
Dealing with bad or unfair law firm reviews is part and parcel of providing the opportunity for clients to leave a...
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Law firms should use landing pages for every marketing campaign
In simple terms, a landing page is a standalone web page dedicated to a specific marketing or advertising campaign -...
Your online marketing checklist post COVID-19
While plans roll out easing some of the restrictions imposed by COVID-19, it will be a while before Australian law...
Supercharge your law firm blog posts with a newsletter
We recently conducted a study examining hundreds of small to medium sized Australian law firms. The two most...
Is your website your friend or your enemy?
 If you want your law firm to grow and be successful in the modern marketplace, your website needs to be your friend...
Helpful resources for law firms in challenging times
Over the past few weeks, law firms like many businesses, have faced enormous challenges. Unfortunately, some have...
6 ways to win work for law firms in a pandemic
The last fortnight has probably seen the biggest shift in our working lives. For some it brought their entire working...
Survival of the fittest law firms – COVID-19
In the age of social distancing and work from home, established and well-regarded law firms that rely on old fashioned...
Law firm websites – online business cards to lead generators
Over the last 30 years our online dependence on the web has increased dramatically. As has the number of websites. If...
What is your law firm’s growth strategy, budget & marketing plan?
Don’t look now, but you are already in the first quarter of a new year. A new year means new clients, new goals, and...
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