Social Media for Law Firms: Platforms, Best Practices & Risks
An undeniable shift has occurred in how individuals seek information and connect with professionals. For law firms, ignoring this evolution means missing out on significant opportunities for visibility and client engagement. Understanding the nuances of social media for law firms is no longer optional; it's a crucial component of a modern legal marketing strategy. This primer will guide you through the essential platforms, effective best...
Key benefits of e-newsletters for law firms
The sole purpose of your law firm’s newsletter should be to provide high-quality information that your readers look...
Why the right law firm website brings in more work
The trend line is increasing and now around 97% of consumers are going online to find local goods and services...
Dealing with bad or unfair law firm reviews
Dealing with bad or unfair law firm reviews is part and parcel of providing the opportunity for clients to leave a...
A second specialist law firm website is smart business
As the online world continues to grow and evolve, it is necessary to identify new techniques to differentiate your law...
Staff profiles – a powerful tool for law firm websites
We know that client engagement is important in building lasting relationships, and strong client relationships are...
Communicating beyond a crisis – how much is too much?
Like most professions, law firms have departed significantly from traditional ways of doing business over the past...
Law firms should use landing pages for every marketing campaign
In simple terms, a landing page is a standalone web page dedicated to a specific marketing or advertising campaign -...
Your online marketing checklist post COVID-19
While plans roll out easing some of the restrictions imposed by COVID-19, it will be a while before Australian law...
Supercharge your law firm blog posts with a newsletter
We recently conducted a study examining hundreds of small to medium sized Australian law firms. The two most...
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Survival of the fittest law firms – COVID-19
In the age of social distancing and work from home, established and well-regarded law firms that rely on old fashioned...
Law firm websites – online business cards to lead generators
Over the last 30 years our online dependence on the web has increased dramatically. As has the number of websites. If...
What is your law firm’s growth strategy, budget & marketing plan?
Don’t look now, but you are already in the first quarter of a new year. A new year means new clients, new goals, and...
A New Year marketing checklist for law firms
To assist your firm in planning for success for the year ahead, we have put together a New Year marketing checklist...
Discover the wonder of technology and how it helps you get more work
Technology improves so many areas of our lives, and our business lives are no exception. It's time to discover the...
Leverage off your law firm advertising strategy with newsletters
If your firm pays for advertising, then you should leverage off your your law firm advertising strategy with...
Fresh Content on Your Law Firm Website = More website visitors
​We cannot make it any clearer than to say if you put fresh content on your law firm website you will get more website...
Broadcast a Christmas message to all your clients
Make sending your firm's Christmas message simple this year by sending it electronically. Christmas is a busy time for...
Build a law firm website that works
It’s obvious to say that lawyers starting a new law firm need a new website, less apparent though is the need to build...
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