Law Firm SEO Is Changing: How to Adapt to AI Search
For decades, the foundation of a law firm's online success rested on a predictable SEO playbook: identify relevant keywords, create a page for each, and build a network of backlinks to signal authority. This strategy, while effective for a time, is now facing a seismic shift. The rise of AI-powered search engines and large language models (LLMs) is fundamentally transforming how potential clients discover information, and for law firms, this...
Starting a law firm – some helpful tips
If you have been thinking about starting your own law firm or becoming a sole practitioner, COVID-19 may have...
How is the Remote Control working in your law firm?
The challenges of COVID-19 have forced us to re-evaluate the way we do business. While workplace flexibility may have...
Why would a hacker attack your law firm website?
In an unprecedented way law firms are now targets of fraud, theft of confidential information and cyber vandalism....
Key benefits of e-newsletters for law firms
The sole purpose of your law firm’s newsletter should be to provide high-quality information that your readers look...
Why the right law firm website brings in more work
The trend line is increasing and now around 97% of consumers are going online to find local goods and services...
Dealing with bad or unfair law firm reviews
Dealing with bad or unfair law firm reviews is part and parcel of providing the opportunity for clients to leave a...
A second specialist law firm website is smart business
As the online world continues to grow and evolve, it is necessary to identify new techniques to differentiate your law...
Staff profiles – a powerful tool for law firm websites
We know that client engagement is important in building lasting relationships, and strong client relationships are...
Communicating beyond a crisis – how much is too much?
Like most professions, law firms have departed significantly from traditional ways of doing business over the past...
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Is your website your friend or your enemy?
 If you want your law firm to grow and be successful in the modern marketplace, your website needs to be your friend...
Helpful resources for law firms in challenging times
Over the past few weeks, law firms like many businesses, have faced enormous challenges. Unfortunately, some have...
6 ways to win work for law firms in a pandemic
The last fortnight has probably seen the biggest shift in our working lives. For some it brought their entire working...
Survival of the fittest law firms – COVID-19
In the age of social distancing and work from home, established and well-regarded law firms that rely on old fashioned...
Law firm websites – online business cards to lead generators
Over the last 30 years our online dependence on the web has increased dramatically. As has the number of websites. If...
What is your law firm’s growth strategy, budget & marketing plan?
Don’t look now, but you are already in the first quarter of a new year. A new year means new clients, new goals, and...
A New Year marketing checklist for law firms
To assist your firm in planning for success for the year ahead, we have put together a New Year marketing checklist...
Discover the wonder of technology and how it helps you get more work
Technology improves so many areas of our lives, and our business lives are no exception. It's time to discover the...
Leverage off your law firm advertising strategy with newsletters
If your firm pays for advertising, then you should leverage off your your law firm advertising strategy with...
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