Have you considered using social media as part of your law firm marketing strategy?
The broad reach of social media provides many opportunities for law firms to disseminate valuable information and connect with potential clients and referrers. Social media is a powerful tool to help engage, start conversations and grow brand awareness for your firm. The key is execution. Proper execution and management of your social media is crucial to the overall success of this marketing channel.
Our Ultimate Guide to Social Media Marketing covers:
• Choosing the right platform for your law firm
• How to create a social media plan
With consumers increasingly looking for products and services online, your law firm website needs more than a tokenistic or ‘set and forget’ approach. To drive customers to you, your website needs to effectively promote your law firm 24/7, 365 days a year.
You may be thinking your website is great and needs no improvement. Think again. A high performing website should be a branding tool, a lead generator and an educational platform. If it’s not performing in each of these areas, then it’s costing you more than you could ever accurately measure.
To help you enhance your website, we identify 12 essential elements you need to consider, to not only build your website, but to have it operate like a lead generator and an unpaid fee earner.
FY23 Marketing Plan
With the world opening up after the COVID-19 pandemic, it is time to accelerate your marketing to make FY23 bigger and better. Law firms are embracing digital transformations in the new financial year, as they adapt to constantly changing virtual and hybrid business landscapes.
Our plan provides a template for your firm to customise to enable you to compete in a hyper-competitive industry. The marketing template covers:
1. How to identify your target market
2. Marketing goals
3. Budget template
4. Key areas of marketing to include in your marketing mix
Our law firm marketing plan fit for any firm size and budget. Download your FY23 plan today.
FY23 Marketing Plan