Somerville Legal is a forward thinking and progressive law firm, that have accredited specialists in several areas of law offering their clients a depth of experience and a personalised service.With the Founding Partner fully appreciating the power of brand awareness and regular client communications, the practice needed to share their expertise to its database of clients.
- Newsletters were created internally, which involved time and resources.
- Lack of time meant newsletters were sporadic and unorganized.
- Limited brand awareness amongst clients to cross sell other services.
- Lack of new content on website impacted engagement and Google rankings.
- Database stagnant with low open rates on newsletters.
To help overcome the marketing roadblocks for Somerville Legal, Founding Partner Tim Somerville,engaged with Lift Legal Marketing. Tim needed a team that provided the consistency and discipline to roll out regular newsletters for his firm.
To commence, our team developed a newsletter program and strategy that allowed Tim to keep in touch with his database of clients. As a growing practice, our team were also able to provide direction on how to clean the database to reduce the number of bounce backs when e-newsletters were sent.
Our newsletter team were also able to produce a publication schedule with topics and create legal content that allowed Tim to review and approve. It eliminated the need for his firm to write something from scratch and freed up his time to focus on his clients.
As part of the newsletter program, a fully branded e-newsletter template was designed and setup ready to share regular newsletters to Somerville Legal’s database.
A monthly newsletter program was established and since then, has increased brand awareness, significantly improved the firm’s open and bounce rates and increased leads.
The newsletter program established has played a crucial role in the firm’s brand awareness strategy. Clients who have dealt with the firm many years ago are now recontacting the firm to utilise their services once again. Since the starting the newsletter program, our team have been able to increase the click through rates and reduce bounce and the unsubscribe rates, proving that the content is of value to the clients reading it.
In addition, more repeat clients have contacted the firm and there is now consistency in sharing content with the firm’s database. Somerville Legal have renewed their contract for a second term, which is a testament to the hard work and results achieved by Lift Legal Marketing.
“I’m getting from calls from clients who I haven’t seen or acted for years and exist in our database. There is no other connection I can make, other than Lift Legal Marketing sending regular newsletters to them. It has increased their level of awareness of my firm and our brand is now top of mind because of the newsletters. We have noticed an increase in work from clients who we might otherwise have lost contact with. I am extremely pleased with Lift Legal Marketing’s service, they are very cooperative and efficient and do what they say.”
Tim Somerville, Founding Partner