Law Firm Newsletters

Law Firm Newsletters Help Generate New Work

Attract new clients, build brand awareness, and establish legal authority with our hassle-free email marketing solutions

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Why Choose Our Email Marketing Service for Lawyers

Grow Your Firm: Attract new clients, build brand awareness, and strengthen client relationships – all through targeted law firm email marketing.
Free Up Lawyers’ Time: Let our experts handle email marketing, allowing lawyers to focus on billable work and client communication.
Track & Optimise: Measure results and refine your campaigns to ensure your message resonates with your target audience.

Retain Clients Affordably: Nurture existing relationships – it’s cheaper than acquiring new clients. Regular communication keeps them engaged.
Set-It-And-Forget-It: We handle the heavy lifting, so you can stay in touch with clients with minimal effort.
Law Firm Marketing Experts: Our team crafts impactful legal communication to reach the right people and achieve your goals.

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No Time to Create Content? We've Got You Covered

We handle strategy, writing, and design for engaging newsletters.

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Limited Design Skills? Not a Problem.

Our team creates professional, mobile-friendly newsletters that convert.

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Struggling to Build Your Email List? We Can Help

We handle strategy, writing, and design for engaging newsletters.

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Confused by Email Analytics? Let Us Show You

We track results and provide clear reports to demonstrate ROI

Discover What Our Clients Say About Our Newsletter Program

Maryanne Ofner, Principal

For many years, in house , we laboriously prepared an annual newsletter that we distributed by post. The strategy at Lift Legal relieved us of this most time consuming burden and also ensured greater frequency and ease of distribution of pertinent content.

Tim Donlan, Principal

I have found Lift Legal’s service to be invaluable and their suggestions, professionalism and timeliness to be excellent. The reports that accompany each newsletter provide total transparency on the effectiveness of each campaign and assist in lead generation. The Lift processes also focused on our data base which is now recognised as an important asset that we can use to communicate with all of our clients, as and when necessary.

Annette Power, Principal

We’ve been using the Lift Legal newsletter service and it increased our file openings by 218% over 18 months, without doing any other marketing.

Visit our newsletter gallery page

View Newsletter Gallery

Meet the Team

We curate, develop and distribute expertly crafted newsletters that generate leads for your firm.

Jodi Janissen

Operations Coordinator

Shannon Mullins

Marketing Coordinator

Marielle Solomon

Marketing Coordinator

Juliana Gorman

Account Manager

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For More Information Read Our Law Firm Newsletters – FAQ’s

What is the most effective way to communicate with clients?

The most effective way to communicate with clients is through electronic newsletters. Sending newsletters electronically to your law firm clients and referrers is not only efficient but also cost-effective. This approach allows recipients to easily share the information with others, thereby maximizing its reach and impact.erage off those in your contact database.

How often should law firm newsletters be sent?

You should consistently send newsletters as a fundamental element of your law firm marketing strategy with a frequency that typically works well being every month or in 5-6 week cycles.

Will the newsletter be sent from me or Lift Legal Marketing?

The newsletter will be designed to look as though it is sent directly from you to your client’s inbox, ensuring that your client remains unaware of our involvement and has no need to know.

Can I suggest article topics or even write one/some?

Yes, we would be delighted to collaborate with you on any topic you have in mind, and with our extensive article library, we may already have the article you are looking for.

Can I read and approve all the articles in advance?

Yes, we begin by proposing a range of article topics for your consideration, allowing you to choose the ones that resonate most with you. After you select a topic, we will craft a draft article that you can revise as extensively or minimally as you wish.

How often should you send your law firm newsletter?

Sending newsletters can significantly enhance your law firm's visibility by spotlighting relevant topics and fostering direct communication with clients and referrers, generating interest and awareness around legal matters. By regularly dispatching newsletters, on a timetable that suits your firm, you initiate an ongoing dialogue with your clients. It is essential to maintain consistency and relevance in your communications, blending content that aligns with your current legal practice and aspirations. Thoughtfully selecting articles and subjects allows you to shape the narrative and identity of your firm as you engage with your audience.

What is the style of the articles?

The articles are written in a simple to understand way avoiding legalese, acronyms, case names etc or citing legislation and Courts.

They provide practical help on topics that your clients will find interesting and current. This shows you are able to communicate in a way that is easily understood.

What to expect from our articles

The most effective newsletter articles feature captivating headlines that draw readers in and effectively convey the essence of the content, addressing key points in a straightforward manner and concluding with a clear summary or takeaway. Our newsletter articles are designed to be visually engaging and complemented by relevant images, ensuring that the style aligns with the professional image you wish to project for your firm, steering clear of any outdated or antiquated impressions.

What should the newsletter articles be about?

Forget about writing articles on the latest thrilling High Court cases discussing obscure legal points. Average clients don’t want to become legal experts; they simply seek clear, concise answers to straightforward questions that may seem dull to you. On the other hand, more discerning clients require content tailored to their specific interests and expertise levels.

Enhancing connections with your law firm clients

Your clients will receive the newsletter formatted to resemble a personal communication from you, creating a seamless experience that ensures they remain completely unaware of our role in the process, thus maintaining the integrity of your relationship with them and reinforcing their trust in your firm.

Are email newsletters cost effective?

Yes - Using modern email marketing technology you can send out newsletters to your clients via your contact database, avoiding the cost of postage and you can measure the results.

What sort of news should I include in my newsletter?

Be informative and focus on issues that matter to your clients instead of centering the conversation on your firm; the emphasis should be on their interests rather than yours. The only exception to this approach is when discussing a milestone or event that highlights an individual or the firm itself. In such cases, it is important to celebrate achievements and community engagement, allowing clients to uncover and understand the essence of your firm, including its values and its commitment to the local community and its stakeholders.

Why your law firm should send newsletters to clients

If you consistently engage with your clients and keep them updated on practical and relevant legal topics, they will value your commitment and, when in need of assistance or knowing someone who does, will naturally turn to you and your firm. Simply put, the more effort you invest, the greater the rewards you will receive.

Who should receive your newsletters and why?

You should distribute newsletters to all your current clients, past clients, and those who have referred work to you, in addition to family, friends, and acquaintances from various business and social networks. It is essential to cultivate your database to encompass as many clients and potential referrers as possible, and to consistently take proactive steps to expand its size over time.

How do you tell clients who you are and what you do?

A newsletter plays a crucial role in keeping your clients informed, not only about engaging and relevant topics but also about your firm's services and expertise. Many clients, even those who are loyal, may not be aware of all your areas of practice or the key individuals within your team. If you don’t consistently remind them, they may forget or remain uninformed, resulting in lost opportunities for collaboration and engagement.

Preparing your contact database for newsletter marketing

Gather all the email addresses in your database, keeping in mind that some contact information may be stored on PCs, phones, or in personal address books. Don't worry if your database needs some maintenance or updates; just make sure to remove the contacts of individuals who have passed away or moved abroad permanently.

How do newsletters enhance my relationship with my clients?

You will strengthen existing relationships or cultivate new ones, and clients will truly appreciate your efforts if you consistently keep them informed about relevant, interesting, and meaningful legal issues in a way that is easy to understand, as this information holds great value for them. As a trusted adviser, your commitment to keeping clients informed about the law ensures that you will be remembered and valued for your guidance.

What style should your newsletter take?

Newsletters should be practical, engaging, and relevant to the reader. They must communicate clearly without the clutter of legal jargon or formality. Your clients simply want to be informed about what’s new or to have important information reinforced. If they feel you are speaking down to them, they may view it as arrogance. Our articles aim to clarify legal concepts, making them accessible and significant.

Can we add to our contact database once we have started?

It is a good plan to consistently grow your database. Simply send us the new names a few days prior to your upcoming newsletter, and we will make sure they are seamlessly added to your list.

What if someone doesn't want to receive any future editions?

Our newsletters include an easy opt-out option, ensuring that once an email address is removed, it will no longer receive future editions of your newsletter.

Who should be the sender of the newsletter emails?

As the newsletter is an ongoing conversation, it should ideally be personalised and come from an individual rather than the firm.

The firm’s newsletters should be sent from a senior person within the firm, or if there are a number of partners perhaps ‘partners@’ rather than a junior employee or a sterile email address such as ‘info@’ or ‘accounts@’.

Why do so few law firms send newsletters out regularly?

Running a law firm is challenging enough without the added burden of managing essential marketing tasks, and many firms struggle with the idea of sending out regular newsletters, often feeling overwhelmed at the prospect of meeting deadlines. As a result, some firms choose inaction, hoping that clients will come their way without being tempted to turn to competitors.

Why is newsletter marketing so successful?

Newsletters serve as a vital communication channel with your clients, allowing you to maintain consistent contact with both your clients and referrers. Even when you provide exceptional legal services, the nature of legal work can often feel sporadic, making it challenging to nurture enduring relationships. If you do not stay in touch, clients may forget you; they might not remember your firm’s name, its location, or the range of services you offer. Many lawyers can recount instances where a client chose another provider for work that could have been handled by your firm, simply because they were unaware of your ongoing capabilities or presence.

Can newsletters help me in other ways?

Newsletters serve as an effective communication tool that allows you to inform your clients about special events and functions. Forward-thinking law firms utilize their newsletters to showcase other activities they are engaged in. For instance, if your firm is hosting a seminar on a relevant topic like Family Law, you should inform your clients about this upcoming event, as they may wish to attend or share the information with their friends. Additionally, if you are offering a promotion on something like Powers of Attorney, a newsletter is an ideal way to communicate this valuable offer to all your clients.

Can I promote my website via the newsletter?

Posting a new article on your website is a fantastic idea, but it won't be effective if nobody knows about it; newsletters serve as an excellent tool to inform your clients about new articles, website upgrades, legal changes that may impact them, social events, and much more.

When is the best time to start my newsletter program?

Sending newsletters is an excellent way to stay connected with clients and referrers while generating work from those who know and trust you, so there’s no better time to begin than now.

What about sending newsletters by snail mail?

It’s not something we recommend as it’s expensive and hard to measure.

You never know who is tearing the newsletters up and who is deeply interested in the different articles or offerings. Apart from the postage, the time taken by solicitors to draft the articles is significant.

What do I tell my Partner who dislikes email newsletters?

Our data from firms across Australia indicates that only a very small fraction of your contact list is likely to unsubscribe. Your partner may be among that small percentage. If you choose not to communicate regularly with your clients, your competitors will gain the advantage. If your partner is skeptical about newsletters, reach out to us; we can provide you with compelling material that you might share with him or her.

Do we provide paper copies of the newsletter or the newsletter articles?

We do not provide paper copies, but you are welcome to print and display any of our newsletter articles in your reception area or distribute them as needed. It's wise to continually expand your email database to help minimize printing and postage expenses.

How do you measure and report on the results?

After sending out the newsletters, you can access detailed reports that reveal who has opened the newsletter most frequently and what they have clicked on. This allows you to identify which topics captured your clients' attention the most, helping you tailor future content and recognise clients who show a particular interest in specific articles, so you can reach out to them accordingly.

When can we add to more contacts to our database?

You should consistently grow your database on a regular basis. Simply send us the additional names a few days prior to your next newsletter, and we will make sure they are included in your list.

What feedback do I get after the newsletter is sent?

After sending the newsletter, we provide a detailed report that includes information on who opened the email and which articles they clicked on to read. Additionally, we inform you about any unsubscribes and the email addresses that bounced so you can make necessary updates.