Lights, Camera, Action! Video Marketing for Lawyers
Video marketing has shifted from being a trendy add-on to an essential tool, especially for law firms aiming to stand out in a crowded marketplace. With audiences increasingly drawn to visual content, lawyers who harness the power of video can forge stronger connections, demonstrate their expertise, and present a more relatable, human side to their practice. It’s not just about keeping up—it’s about creating something memorable that sets your...
Dealing with bad or unfair law firm reviews
Dealing with bad or unfair law firm reviews is part and parcel of providing the opportunity for clients to leave a...
A second specialist law firm website is smart business
As the online world continues to grow and evolve, it is necessary to identify new techniques to differentiate your law...
Staff profiles – a powerful tool for law firm websites
We know that client engagement is important in building lasting relationships, and strong client relationships are...
Communicating beyond a crisis – how much is too much?
Like most professions, law firms have departed significantly from traditional ways of doing business over the past...
Law firms should use landing pages for every marketing campaign
In simple terms, a landing page is a standalone web page dedicated to a specific marketing or advertising campaign -...
Your online marketing checklist post COVID-19
While plans roll out easing some of the restrictions imposed by COVID-19, it will be a while before Australian law...
Supercharge your law firm blog posts with a newsletter
We recently conducted a study examining hundreds of small to medium sized Australian law firms. The two most...
Is your website your friend or your enemy?
 If you want your law firm to grow and be successful in the modern marketplace, your website needs to be your friend...
Helpful resources for law firms in challenging times
Over the past few weeks, law firms like many businesses, have faced enormous challenges. Unfortunately, some have...
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What is your law firm’s growth strategy, budget & marketing plan?
Don’t look now, but you are already in the first quarter of a new year. A new year means new clients, new goals, and...
A New Year marketing checklist for law firms
To assist your firm in planning for success for the year ahead, we have put together a New Year marketing checklist...
Discover the wonder of technology and how it helps you get more work
Technology improves so many areas of our lives, and our business lives are no exception. It's time to discover the...
Leverage off your law firm advertising strategy with newsletters
If your firm pays for advertising, then you should leverage off your your law firm advertising strategy with...
Fresh Content on Your Law Firm Website = More website visitors
​We cannot make it any clearer than to say if you put fresh content on your law firm website you will get more website...
Broadcast a Christmas message to all your clients
Make sending your firm's Christmas message simple this year by sending it electronically. Christmas is a busy time for...
Build a law firm website that works
It’s obvious to say that lawyers starting a new law firm need a new website, less apparent though is the need to build...
LinkedIn Pages for law firms
LinkedIn Pages for law firms are an effective way for law firms to reap the rewards of social media marketing. Smart...
Proven marketing strategies for law firms
These proven marketing strategies for law firms are designed to help the many law firms who are unsure about what they...
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