Why Your Firm Needs More Than Just a Facebook Page
Social media is a seductive tool for a busy lawyer. It takes minutes to set up a profile, it costs nothing to post an update, and the immediate feedback of a "like" or a "share" provides a quick hit of dopamine that suggests your marketing is working. However, treating a social media platform as the primary home for your practice is a fundamental strategic error. Why your firm needs more than just a Facebook page becomes apparent the moment a...
Blogging for law firms – why and how often it should be done
Updated for 2023
How To Increase Your Enquiry-To-Client Conversion Rate
Business is tough. As competition surges amid almost every Australian industry, SME owners forcibly search for ways to...
Top 5 Social Media Do’s and Don’ts
Social media sites, like X (formerly known as Twitter) and LinkedIn, are great tools for marketing law firms. However,...
2022 SEO Best Practices for Law Firm Websites
The Real Cost of a Bad Website: Losing Clients
With studies showing that 97% of consumers conduct online research before purchasing a product or service...
2022 Beginners Guide to Law Firm Marketing
There was a time when the term ‘law firm marketing’ was rarely heard. Growing one’s law firm was often based on word...
Law Firm Branding 101
While the situation has improved over the last 10–15 years, there are still lawyers and law firms who fail to...
Digital Marketing for Law Firms – 4 Agile Strategies to Boost New Clients
Many industries have been upended by digital marketing, from the Yellow Pages to real estate and car advertising. For...
Taking a deep dive into SEO for law firms
Whenever your clients and potential clients need your expertise, they use a search engine to find you. However, while...
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4 proven strategies to increase blog readership
Law firm blogs play a key role in your content marketing strategy and are a perfect way to communicate with your...
No.1 strategy to connect + grow your clients.
There is no secret to their success. Every leading law firm is executing it and doing it frequently. 81% of businesses...
Cyber-security attacks can ruin your reputation – here’s how to protect your firm
When it comes to website hosting, there are many providers offering discount subscriptions..
Your FY22 Law Firm Marketing Plan
Welcome to the new financial year. The time of year that we focus on profit and loss statements, balance sheets,...
8 steps to law firm marketing success
Have your law firm marketing efforts come to a standstill? Perhaps you’ve done some ‘random acts of marketing’ - a...
Same Quality Service, Fresh New Look
If you have noticed we’re looking a little different now, you would be correct. Lift Legal has now formally rebranded...
The Ultimate Guide to Social Media Marketing for Law Firms
Updated for 2024 Have you considered using social media as part of your law firm marketing strategy? Or does the...
SEO for lawyers – Google 101
if you are in the process of building a new website, relaunching an upgraded one or trying to increase visitor traffic to your old one now is the perfect time to understand SEO for lawyers, how you can use Google to boost your law firm website and to make sure it gets the traffic you need to develop new business.
Top 4 tips to turn your website into a lead magnet
Your law firm website is not just a pretty face – it’s a lead generator, a brand ambassador, a client resource, and...
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