Updated for 2023
The New SEO: What Every Lawyer Needs to Know About AEO & GEO
A client asks ChatGPT how to contest a will in New South Wales. It gives them a clear, confident answer…
A client asks ChatGPT how to contest a will in New South Wales. It gives them a clear, confident answer…
Someone is searching for a lawyer on their phone right now. They\'re stressed, they need help, and they\'re one thumb-tap away from calling your…
For many small and mid-sized Australian law firms (particularly those practising in family law, criminal law, and migration) legal aid…
Something comes up fairly often when we start working with a new firm. They have been producing content for a…
Here is a question worth sitting with: when did you last think strategically about what your Google reviews actually say…
There is a single statistic that, more than any other, captures the shift now under way in how Australian clients…
There is a pattern that turns up on almost every law firm website we audit, and it has the same fingerprint regardless…
Social media is a seductive tool for a busy lawyer. It takes minutes to set up a profile, it costs…
If your law firm\'s website feels like it is shouting into a void, you are likely focusing on the wrong…
A quiet phone is a law firm’s greatest nightmare. You know your team is capable, your expertise is sound, and…