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Securing Your Law Firm Website
Whilst living in an online-dominated world has its benefits, it also brings with it a new wave of malicious activity, resulting...
Law Firm Marketing 101 – Get Your Website Right
Research conducted by BIA/Kelsey indicates that 97% of consumers research local products and services online before purchasing....
Law Firm Website SEO – 6 Essential Tips
Proper law firm website SEO is the most effective long term strategy for generating traffic for your website. The...
Well Structured Law Firm Websites Improve User Engagement and SEO
In this article we’ll be looking at the core requirements of building a structurally sound law firm website that meets the needs...
7 Benefits of an e-Newsletter for your law firm
Updated for 2024 Despite numerous predictions over the years that the death of email is upon us, research conducted by Swinburne...
The Benefits of a Blog for Your Law Firm Website
One of the benefits of a blog for your law firm website is that it creates a marketing opportunity to use the content on your...
Plan for Success – a 6 Step Law Firm Marketing Checklist
For many law firms the thought of a marketing strategy sends shivers down the spine. But it doesn’t need to be this way. Yes,...
Word of mouth – a ‘Claytons’ law firm marketing strategy
Lawyers who say their law firm marketing strategy is reliant on word of mouth to get new work are not marketing at all. What's...
Going deeper with web design and user experience
Web design that provides a positive user experience means visitors are more likely to return to, and refer others to, your...
Smart marketing ideas for law firms
Updated for 2024 What happened to your law firm marketing ideas last year? Were they quickly abandoned because you got caught up...
Get your law firm’s marketing database into shape
The health of your law firm's marketing database is important. Keeping healthy is the key to success in marketing, just as it is...
How to market yourself and your law firm
Marketing yourself is an important business skill too often overlooked by lawyers. However, developing your personal brand can...
SEO improvements – be smart about your labelling
Improving your search engine optimisation (SEO) by being smart about your labelling means creating website page and post titles...
Why your law firm has real opportunities – now!
Unfortunately, many law firms are run by people who do not know, or don't want to know what they are doing when it comes to...
Keeping your website content current
Website content that is fresh and up to date is an important element of your firm's online presence. Every law firm should have...