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Word of mouth – a ‘Claytons’ law firm marketing strategy
Lawyers who say their law firm marketing strategy is reliant on word of mouth to get new work are not marketing at all. What's...
Going deeper with web design and user experience
Web design that provides a positive user experience means visitors are more likely to return to, and refer others to, your...
Smart marketing ideas for law firms
Updated for 2024 What happened to your law firm marketing ideas last year? Were they quickly abandoned because you got caught up...
Get your law firm’s marketing database into shape
The health of your law firm's marketing database is important. Keeping healthy is the key to success in marketing, just as it is...
How to market yourself and your law firm
Marketing yourself is an important business skill too often overlooked by lawyers. However, developing your personal brand can...
SEO improvements – be smart about your labelling
Improving your search engine optimisation (SEO) by being smart about your labelling means creating website page and post titles...
Why your law firm has real opportunities – now!
Unfortunately, many law firms are run by people who do not know, or don't want to know what they are doing when it comes to...
Keeping your website content current
Website content that is fresh and up to date is an important element of your firm's online presence. Every law firm should have...
Broadcast messages and promote events
Updated for 2024 Broadcast messages and promote events in your law firm newsletter! It's a cost-effective and efficient way to...
How to create your law firm e-newsletter
Every law firm needs an e-newsletter. Whether you are a sole practitioner or a small or growing firm an e-newsletter...
Database maintenance for more effective marketing
Database maintenance and growing your marketing database are an essential part of your law firm marketing success. Keeping your...
The benefits of good branding for your law firm
While the advent of digital marketing has seen an explosion of competition in legal services, many lawyers remain...
Planning a law firm social media schedule
Social media can be a rewarding part of your law firm's marketing strategy, but it needs ongoing input. Effective social media...
Small law firm marketing – some handy tips
Small law firm marketing is often undertaken within some serious constraints, mainly budget, time and resources - to state the...
You have established a website, what now?
Your law firm website is up and running and you have included all the essential elements: an about page, your areas...