FY23 Law Firm Marketing Plan

The end of financial year is the time to start planning the next year of your law firm’s marketing. Your law firm marketing plan will provide an important roadmap to continue building on your existing business. By taking the time now to create your marketing plan, you’ll be reaping the rewards by next financial year.

Setting goals for your law firm marketing 

You can set short- or long-term goals by creating a plan for your law firm’s marketing. One way to develop your marketing goals is to use the SMART method: specific, measurable, achievable, relevant and time bound. Setting up parameters for your marketing will ensure you can focus on meeting your goals. In your plan, it’s important to identify budget and resources, alongside initiatives, actions and communication channels. It’s also important to build evaluation into your plan, so when you write the next plan, you have evidence of what succeeded.

Focused goals for law firms 

Your goals should focus on aspirational and achievable outcomes for your legal business. Your marketing goals can be in the areas of profitability, promoting awareness of your services, increasing your market share or growing revenue. Focusing on setting suitable law firm goals you can implement accordingly, is important to your marketing plan’s success. By working back from the marketing goals you want to achieve, whether that’s attracting new clients or retaining current clients, a plan helps identify where your time and money is best spent.

Your plan will help you target the type of client you want for your law firm. With your desired client in mind, evaluate where your advertising will reach them. Are your desired clientele retirees, young families, small or large businesses? Nowadays, the easiest way to market to all ages is online, so your law firm is at an advantage if you have an effective online presence. Overall, one of the most cost-effective ways to reach your audience is to have digital tools in your plan.

Digital strategies are essential to your marketing plan 

Digital marketing is considerably more cost effective than traditional marketing, however, the amount of advertising around nowadays creates a lot more noise for consumers. So, for your law firm to be noticed, you need to have the right plan and tools to enhance your digital profile. These tools include data gathered from Google and social media platforms to gather information about your audience. Is the right audience finding your law firm’s website? Are they staying when they do? By adding the correct digital tools to your marketing plan, you will ensure your efforts are successful.

Start planning now 

If you need some guidance in planning your marketing, we’ve prepared a FY23 Law Firm Marketing Plan to help. Download your marketing plan now and get started on your law firm’s marketing today. If you need further support to develop your marketing goals, please reach out to us. We have the right experience to support your legal business to fulfil it’s marketing goals.

About the author
Peter Heazlewood

Peter Heazlewood

Peter Heazlewood is a management and marketing consultant, he specialises in helping law firms develop their practices using business planning marketing and performance reporting techniques refined in his own successful law firm. Peter lives in Sydney with his wife and is the father of five adult children.
If you like this article please share on your favourite social media platform

Related Articles

Why every law firm needs DNS control in 2024

Why every law firm needs DNS control in 2024

In today’s digital age, a strong online presence is crucial for any business, especially in the competitive legal field. While many law firms focus on optimising their websites and social media, neglecting an essential aspect of their online infrastructure which is...

Case Study: How Shad Partners achieved top SEO rankings

Case Study: How Shad Partners achieved top SEO rankings

Through a strategic engagement with Lift Legal Marketing, Shad Partners has witnessed a remarkable upswing in its Google rankings, leading to a notable surge in website traffic and lead generation. Leveraging Lift Legal Marketing's expertise and forward-thinking...

Is your website WCAG compliant? A must for all law firm websites

Is your website WCAG compliant? A must for all law firm websites

In an age where information is readily available online, law firm websites are crucial tools for connecting with potential clients and showcasing expertise. What if potential clients with disabilities face barriers accessing the crucial information they are searching...

Please Contact Me About

Websites & Related Services

Thank you. We will be in touch with you soon!