Technology improves so many areas of our lives, and our business lives are no exception. It’s time to discover the wonder of technology and how it can help your law firm get more work.
Three wonders of modern technology that can work wonders for your firm are a website, an e-newsletter and a social media presence. Want to know how they get you more work? Let us show you how.
Get a website that works
The wonder of a website is that it works for you 24/7. With the right content, your website will attract, keep and convert visitors into clients. In today’s competitive market, many clients do their research online before choosing a lawyer. Your firm’s website is therefore your most important marketing asset.
To build a website that helps you get more work, you need premium website content and a content strategy for your firm. Your content strategy needs to include the following three elements. Valuable website content is the most important element. If your visitors don’t find the information on your website helpful and engaging, they will leave. So make sure that your content is relevant to and useful for visitors. If they find the information they are looking for, they won’t need to look elsewhere. This is related to the second element, which is showcasing your expertise.
To create content that converts, you need to demonstrate your expertise, not just say you’re the best. Too many law firm websites simply assert expertise and experience without giving the examples necessary to back up those claims. A great way to do this is to run a blog, providing articles on topical issues and matters relevant to your clients. Doing this well will help to show that you know what you’re talking about.
Finally, your valuable and engaging website content needs to be kept up to date. This will take more or less time depending on the amount and type of content on your website. But it is important to maintain a website that shows your firm is up to date, not out of date. Now, with your current, valuable content that showcases your expertise, your firm has the website it needs to help get more work.
Communicate effectively with e-newsletters
The wonder of technology means that your firm newsletter can now be electronic. Gone are the days of printing and posting hundreds of paper newsletters. Instead, modern technology enables you to send regular e-newsletters to clients and referrers with ease. E-newsletters deliver valuable articles to your readers, arriving in their inbox with a personalised greeting. And it’s 6 to 10 times cheaper to appeal to your existing clients than advertise to people who don’t already know you. This means that if you don’t have an e-newsletter, you need one.
Beyond providing useful and interesting articles to clients and referrers, newsletters are a great way to promote your firm, reminding readers of your focus, values and locations. You can also use them to promote events and seminars your firm runs. Sending a seasonal message is another popular idea. Perhaps you have an announcement to share. Or maybe you want to build up an area of your practice with targeted newsletters. Whatever your aim, we have a newsletter program to suit you.
Embracing the technology of e-newsletters can stimulate demand for your services. Targeting the people who already know you is a proven strategy for bringing in more work. It can also help to combat client leakage by regularly reminding clients of your name and services. And that keeps your firm top of mind when people need a lawyer – which is exactly where you want to be.
Stay connected through social media
The wonder of social media is that it allows you to connect with clients and referrers, and also increases your website traffic and search engine rankings. Social media is not going away any time soon. So if you don’t have a social media marketing plan, you’d better get one – fast.
Start by working out what social media the people you want to engage with are using. Then tailor your social media strategy to suit. If that all sounds a bit hard, we can help. The important thing is to publish valuable information regularly. Doing this will help to increase brand awareness and loyalty towards your firm as you build a social media following. It can also provide another avenue to share information effectively with clients and referrers, as well as generate new leads.
The added benefit of social media marketing is that it complements your other online marketing so well. In particular, search engines now take into account social media activity when ranking websites. Therefore, it’s important to have at least some social media presence if you want your website to rank well. Social media can also help to drive traffic to your website, further enhancing the impact of your online marketing. It’s just another way that technology can help you get more work.
Embrace technology that brings in work
The wonder of technology is that it really does work. And it can work for you, too. You just need to know how to use it to your advantage. So keep an open mind. Explore new technology. Get help where you need it, and embrace the technology that works best for you and your law firm.
If, like many lawyers we know, you’d rather leave the technology to someone else, that doesn’t mean you have to miss out on the benefits technology brings. Just find the right person to handle your marketing technology for you. Lift Legal is the leading online marketing solution for law firms. We use the latest technology to solve your marketing problems and make your law firm more successful. So, if you’re ready to embrace technology (or even if you’re not), why not give us a call and discover the wonders Lift Legal can work for your firm.
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