- Firm had no brand.
- Website looked dated and unprofessional.
- Website had limited content.
- SEO rankings were impacted because of no content.
- The brand and website did not reflect the firm’s calibre of work.
The principal of the firm, Julia Slape, did not have the time or the resources to dedicate to marketing and updating the firm’s website. They required specialised help and Lift Legal Marketing were able to offer this. Once the Lift Legal Marketing team were able to meet with Julia, they were quickly able to identify the improvements that needed to be made to the website. It all started with the brand.There was no real branding on their website. Lift Legal Marketing started with designing a new brand, presenting various options and with some minor amendments to the first round of concepts presented, Julia was very happy to select a concept and move forward with using that as their new permanent brand. Our team listened to Julia’s wants and overall feel for the design, which allowed us to deliver her a brand that she loved with a quick turnaround.
The team at Lift Legal Marketing then moved onto designing and developing the new Avoca Beach Law website in line with their new branding. The strategy for the new site was to offer their clients a better user experience, deliver more leads to the firm and present them in a professional light. Our team were also able to provide the firm with content to all areas of law they practiced in, and input into the profiles of the solicitors and staff, as well as providing blogs prior to the launch of the site.
In addition to designing and developing their website, Lift Legal Marketing were also able to help migrate their website from LEAP to Lift Legal Marketing’s hosting platform with ease. The team were able to work with Avoca Beach Law to get all the necessary IT details, to help them move their site to a more secure and advanced hosting platform that offered more flexibility and security.
The entire process from designing their brand, developing their new website, through to moving their website to Lift Legal Marketing’s hosting platform was seamless and easy for the firm.
Since the launch of the new website, the firm now has a stronger brand and online presence. Clients and colleagues have all commented on the noticeable change. The firm now presents themselves in a more professional light, improving the user experience and in turn, helping to deliver more leads through the site.
Providing a content rich website now allows Avoca Beach Law to rank on certain keywords on SEO and compete online. Having specialist copywriters in the areas of law that Avoca Beach Law currently practice in, meant Julia was able to make minor tweaks to the content without having to write it herself from scratch. The whole process was clear, easy and efficient. Our team provided the IT support that the firm needed to help move the website and give it a more secure hosting environment. The website, combined with the new branding, now works harder and smarter.
“The whole team were extremely helpful and thorough from the beginning of the process to the end. I wouldn’t hesitate to recommend Lift Legal Marketing, they made everything easy.”
Julia Slape, Principal