AI Search Ranking Checklist for Law Firm Websites

This checklist is for law firms to evaluate how well their website content is tructured and positioned to be selected and cited by Google’s AI search.

Step 1 of 4

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Scoring Key (Score Yourself Out of 3):
  • 0 (Not Ready): No efforts have been made, or the item is completely absent. High priority for action.
  • 1 (Basic Effort): The item exists but is incomplete, inconsistent, or poorly optimised (e.g., outdated information, minimal schema). Needs substantial revision.
  • 2 (Good Performance): The item is in place and generally accurate, but lacks strategic depth or flawless execution. Needs refinement.
  • 3 (AI-Optimised): The item is strategically complete, flawlessly executed, and regularly maintained. Ready for AI citation.

I. Foundational Authority & Trust (E-E-A-T)

1.1 Lawyer Expertise:

Do lawyer profiles clearly list specific legal credentials, relevant awards, and professional association memberships to establish authority?
Status(Required)
Score(Required)
View full scoring key by clicking button on lower right.

1.2 Demonstrated Experience:

Are specific, non-confidential case results, detailed practice areas, or client success stories used to showcase real-world experience?
Status(Required)
Score(Required)
View full scoring key by clicking button on lower right.

1.3 Clear Ownership:

Is the firm’s complete contact information (Name, Address, Phone—) consistent across the website and external directories?
Status(Required)
Score(Required)
View full scoring key by clicking button on lower right.

1.4 Reputation Signals:

Are client testimonials, peer reviews, and verifiable third-party endorsements easily visible on key service pages?
Status(Required)
Score(Required)
View full scoring key by clicking button on lower right.

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