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For lawyers, having your website indexed by Google is essential for attracting potential clients. If your site isn’t indexed, it won’t appear in search results—meaning fewer leads and missed opportunities. Here’s how to ensure Google finds and indexes your law firm’s website.
1. Submit Your Site to Google Search Console
Google Search Console (GSC) is a free tool that helps you monitor and optimise your site’s presence in search results.
- Go to Google Search Console.
- Add your website and verify ownership (usually via HTML file or DNS record).
- Use the “URL Inspection” tool to manually request indexing of key pages.
2. Create a Sitemap
A sitemap is a file that lists all your website’s important pages, making it easier for Google to crawl them.
- Generate a sitemap using tools like Yoast SEO (for WordPress) or XML-Sitemaps.com.
- Submit your sitemap in Google Search Console under “Sitemaps.”
3. Build High-Quality Backlinks
Google prioritises sites with authoritative backlinks.
- Get listed in legal directories (e.g., Avvo, Justia).
- Publish guest articles on reputable legal blogs.
- Encourage client reviews and testimonials with links to your site.
4. Publish Fresh, Relevant Content
Google crawls sites with regular updates more frequently.
- Write blog posts on legal topics (e.g., “How to Choose a Divorce Lawyer”).
- Update existing content to keep it current.
- Use keywords naturally to improve search rankings.
5. Optimise for Mobile & Speed
Google favours fast, mobile-friendly sites.
- Test your site’s speed with Google PageSpeed Insights.
- Use a responsive design that works on all devices.
6. Fix Crawl Errors
Check Google Search Console for crawl errors (e.g., broken links, 404 pages). Fixing these helps Google index your site properly.
Final Tip: Be Patient
Indexing can take days or weeks. Consistently applying these strategies will improve visibility over time.
By following these steps, you’ll increase the chances of Google indexing your site—helping potential clients find your law firm when they need legal assistance.
If your site isn’t showing up in Google searches, you could be missing valuable clients. At Lift Legal Marketing, we specialise in helping lawyers improve their online visibility—from indexing to SEO and beyond.
Don’t let your website go unnoticed. Contact us today for expert guidance and ensure your firm gets found by the right clients.
Give us a call, email us, or book a meeting with us directly using the booking button below