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When it comes to your law firm’s website, design matters — but structure matters even more. A well-planned website doesn’t just look professional; it builds credibility, attracts clients, and converts visitors into inquiries.
Here are five essential pages every law firm website should have.
1. The Homepage
Your homepage is your firm’s first impression. It should clearly explain who you are, what you do, and who you help—in just a few seconds. Keep the design clean, highlight your main practice areas, and include a clear call-to-action like “Book a Consultation” or “Get in Touch.”
2. The About Page
People hire people, not law firms. This page should showcase your firm’s story, values, and team. Add professional photos, short bios, and maybe even a short video message from the principal lawyer. Authenticity goes a long way in building trust.
3. Practice Areas
This is where you detail your services. Create separate pages for each area—like family law, criminal law, or wills and estates—so Google can index them individually. This also helps potential clients quickly find what they’re looking for.
4. Resources or Blog Page
Providing free information—like articles or FAQs—positions your firm as approachable and knowledgeable. It’s also great for SEO. Regular updates show your firm is active, current, and invested in client education.
5. Contact Page
Keep it simple, but strategic. Include a form, phone number, office location, and links to your Google Business profile. Bonus points if you add an easy online booking option.
A strong law firm website doesn’t need to be complicated—it just needs to be clear, credible, and client-focused.
If your website is missing any of these pages, or if you’re ready to upgrade your firm’s online presence, our team at Lift Legal Marketing can help.
We specialise in website design, SEO, and digital marketing for law firms across Australia, the US, UK, and Canada.