Over the past few weeks, law firms like many businesses, have faced enormous challenges. Unfortunately, some have closed, but most have tried to evolve tackling new issues on a daily, even hourly basis.
With social distancing and remote working becoming the new status quo, many have grappled with technology and overcome practical obstacles to continue functioning and providing legal services.
It’s no secret that certain practice areas will suffer, while others may sustain, maybe eventually flourish. While some firms have had to cut staff, others have been inundated by calls from concerned clients who also face the challenges this crisis has presented.
Having had some time to contemplate the events of the past weeks, many may be thinking, ‘What next? How do we continue and how do we sustain?’ This edition of our newsletter contains links to useful resources and practical guides to help you and your staff navigate and survive through changing times – from using new technology to finding and retaining clients.
We hope you find the information useful.
Marketing and communicating with clients
Law firm marketing starts here
“The cost of being wrong is less than the cost of doing nothing.” Seth Godin
This article was written to emphasise the dramatic shift in moving legal marketing to an online environment. Its relevance is even more significant now. Read more
Build your law firm’s contact database to get your marketing going
A database is the foundation to the success of your law firm marketing, and this is the ideal time to pay it some attention. This article provides the fundamentals for creating and building a database so you can communicate quickly and effectively with your current and would-be clients and referrers. Read more
Proven marketing strategies for law firms
Not having enough work is not the sole problem of the boss. It’s a problem for the staff too. This is a perfect time to get everybody on board to help your law firm get better work, more work and improve its marketing. Read more
Practical resources
Here’s what happens if you work from home without a routine
Zapier has always operated as a fully remote team of over 200 people spread across the world, so when it comes to remote working, they know what they are talking about. This article provides practical tips and helpful insight for those transitioning from an office to home work environment. Read more
Working from home securely
With remote work and social distancing requirements comes new challenges and a corresponding surge in our online presence, whether that be for work or catching up socially. Now more than ever, we need to be extra diligent in protecting the integrity of our business and personal data. Read more
Lift Legal Zoom User Guide
Most firms are now conducting meetings via video conferencing. Understanding that this is new territory for many law firms, we have put together a Zoom User Guide containing step-by-step instructions for setting up video meetings and some helpful tips. Get the guide
Other useful links
About the author
Brian Hicks
Brian has more than twenty years’ experience in marketing and management across diverse industries including legal, real estate, tourism and technology. Brian lives in Sydney with his wife and two daughters.
